Digital Channels Management Manager

Confidential Company  •  IL

8 - 10 years experience  •  Consulting

Salary depends on experience
Posted on 08/14/17
Confidential Company
IL
8 - 10 years experience
Consulting
Salary depends on experience
Posted on 08/14/17

Job Description

Work closely with both the Global Digital team to leverage DigitalMarketing processes and capabilities and coordinate the BSv digital strategy locally with countries.

This includes:

  • Working closely with the Global Digitalnetwork (participates & contributes in regular calls with a view to implement & share best practices).
  • Disseminating and using the global and local campaign material in an optimal manner
  • Analyzing results and proposing improvements in strategy on a regular and continuous basis.

Manage Capgemini Business Services’ digital marketing channels, including:

3.1 Definition and execution of the digitalcampaigns strategy and plan

o    Prepare and execute digitalcampaign plans to support product launches, thought leadership publications, and demand generation programs

o    Identify and develop assets to support digitalcampaigns such as infographics, videos, podcasts, email, etc.

o    Prepare social posts, flash cards, banners, etc. to promote campaign assets

o    Use paid distribution to expand reach and network 

3.2 Drive of Web and social media presence defining content and action plan 

Manage Business Services website content

o    Develop and maintain fresh content on BSv pages that effectively presents solutions and capabilities to engage visitors  

o    Ensure that content is up to date and fully supports our brand and positioning

o    Oversee publication and continuous refresh of assets on relevant pages

o    Ensure content and collateral are optimized for SEO

o   Ensures that web strategy is implemented and guidelines are followed in all online initiatives and track results

·Manage Business Services social channels

o    Boost awareness of Capgemini BSv capabilities and offerings through consistent activity on appropriate digitalchannels

o    Manage and build following on BSv Twitter account and LinkedIn showcase page

o    Prepare and schedule daily social media posts for BSv channels

o    Monitor influencer conversations and identify opportunities to engage

o    Use appropriate social channels to drive traffic to BSv content

Curate content for social channels

o    Manage editorial calendar of BSv content to be shared through BSv and Group social channels

o    Align content to product launches, Group themes, and demand gen activity

o    Identify trending topics to base content

o    Maximize the use of content by adapting it for multiple channels

o    Provide content to SMP and countries for promotion across Group channels

  Drive Business Services Expert Connect program

o    Identify BSv experts to add to the program to continue growing BSv participation

o    Enable experts to write blogs to support campaigns and business priorities

o    Work with social media partner to enable experts to expand and leverage their social networks while sharing BSv and 3rd party content

o    Collect information from visitors to build out profile in CRM

o    Measure and optimize campaigns and social activity

o   Monitor key web statistics and apply learnings to optimize campaigns

o   Monitor social mediareports to identify opportunities to optimize activity

o   Monitor CRM campaign activity for impact on demand gen activity

o    Drive social selling initiatives 

3.3  Be a digital evangelist

o  Educate and build excitement among sales, experts, and execs to better utilize digital marketing channels to help achieve business objectives

o  Drive social adoption and best practices across BSv community to amplify messages

o  Bring new ideas and thinking to BSv approach to digital marketing 

  1. Key Relationships:

o  Work closely with Business Services Marcom and Demand Generation teams as well as Marcom teams across SBUs and regions and Group M&C network

o   Work closely with heads of lines of business

o  Work closely with the Group digital team and SMP

o  Engage with experts and executives for content/blog development 

  1. Job Specifications & Qualifications:

o  Strong communication skills

o  Very high standards of both spoken and written English

o  University degree in marketing, digital marketing or related qualification

o  Understanding of social media messaging, tools, and standards 

  1. Job Specifications & Qualifications:

o  Strong communication skills

o  Very high standards of both spoken and written English

o  U niversity degree in marketing, digital marketing or related qualification

o  Understanding of social media messaging, tools, and standards 

  1. Experience:

o  A minimum of 8-10 years of experience in external communications, digital marketing, along with hands-on writing experience

o  PR experience would be a plus. 

  1. Key Competencies:

o  A master of digitalchannels, knowing which ones to use and when and how to adapt and optimize content according to channel

o  Strong project management skills

o  An interest in the Internet, web communications and media, with preferably an understanding of the IT services and technology industries

o  Team player with the ability to participate and engage in team discussion exchanging and exploring new ideas with a team that is located in different regions

o  A proactive approach and the ability to take the initiative, and self-manage the workload

o  Strong oral communication skills

o  The ability to build and sustain networks and relationships internally, demonstrating influence, integrity and diplomacy. 

  1. Interpersonal Skills:

o  Flair for writing attention grabbing social media posts to engage readers

o  An eye for detail and for accuracy

o  Enthusiastic and outgoing personality

o  Ability to work to tight deadlines and deliver under pressure

o  A team-spirited, dynamic and flexible individual willing to take on various tasks, large and small 

Manages researching, developing, innovating and delivering effective and consistent solutions to support the infrastructure systems ensuring the application of current and emerging technologies.

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