Collaborative role with the sales floor and Account Management team. This position reports to the Digital Sales Manager and is responsible for the design, implementation, optimization and reporting of digitalcampaigns.
Ad Creation: while this role does not personally build banner ads, this person must have an understanding of programmatic ad units and ad design. This person will help the sales team by coordinating ad creation with our art team and make sure that the creative matches the campaign.
Campaign Build: Works closely with Account Managers, Buyers and Sales team to ensure campaigns are set up properly within Appnexus (DSP). Provides guidance and manages the completion of open items prior to campaign launch
Campaign Optimization & Reporting: Uses the reported metrics as well as Google Analytics and other resources to produce a client facing ‘story’ that explains campaign performance. You will also provide suggestions for campaign optimizations based on this data and act as a resource to Account Executives in your market.
Support: Monitors campaign life cycle and updates sales team as campaigns approach renewal/expiration/launch
Presale: Resource to sales team, helps pull Search estimates, User segments, etc.. through our various systems (AppNexus, Google Analytics, MatchCraft)