Digital Campaign Manager in Portland, OR

$80K - $100K(Ladders Estimates)

KinderCare   •  

Portland, OR 97201

Industry: Education, Government & Non-Profit


5 - 7 years

Posted 50 days ago

Description At KinderCare Education, we make it our passion to nurture a sense of discovery, joy, and wonder in every child, every day, at every one of our centers. As the nation's leading private provider in accredited early childhood education, we're committed to delivering the highest-quality child care and educational opportunities for families and the dedicated professionals who serve them.

We see the greatness in each child, and we believe teachers can change the world. Every day, our more than 33,000 employees create a world of learning, joy, and adventure for more than 158,000 children. Whether you're in one of our centers or providing support from our headquarters in Portland, Oregon, being a part of the KinderCare family means that you care deeply about positively impacting the lives of children and families through the power of education.

KinderCare Education has three brands to meet the needs of busy families wherever they need us:

  • We're in neighborhoods with our KinderCare Learning Centers that offer early childhood education and care for children 6 weeks to 12 years old
  • We're at offices with KinderCare Education at Work , our suite of family-focused benefits for organizations to offer to their employees, including on-site and near-site early learning centers, Back-up Care for last-minute child care and Care Select
  • And we're at schools with our Champions before and after school programs

Job Summary

The Digital Campaign Manager will partner with Marketing Managers and other business partners across KinderCare's businesses to develop digital marketing plans and execute on digital marketing campaigns. This role will have a thorough understanding of KinderCare's business and marketing objectives and work collaboratively to develop the right digital approach for each LOB. A successful Campaign Manager will earn the trust of their partners as an advisor and project manager and deliver work that elevates KCE's digital performance.

Key responsibilities include:

  • Lead and activate the digital strategies and campaigns for KinderCare's three brands. Plan, prioritize, and oversee initiatives – assure projects are executed on-time, align with brand standards, business objectives, and KPIs.
  • Be the day-to-day contact with all stakeholders on your projects. Acts as a subject matter expert of the digital channel capabilities and recommend the right tactics to deliver the desired outcome.
  • Develop strong relationships with the creative and technical partners responsible for development of digital campaigns and content.
  • Represent the Digital Marketing organization in defining seasonal and other marketing campaign strategies that maximize the performance of the digital channels.
  • Anticipate business needs - keep the digital team in the position of leading rather than following.
  • Monitor and report on campaign performance, including: paid media, search, email and other channels as appropriate.

Qualifications Key desired skills and experience:

  • 4+ years of experience managing complex digital marketing projects, including digital advertising, web development and email either as an in-house Campaign Manager or as an Account Manager/Director at an agency.
  • A thorough understanding of digital marketing and web design including graphic design, user experience definition and content strategy.
  • Proven experience building relationships across functional teams, improving team processes, and championing high-quality experiences that drive business results
  • Good multi-tasking, time management and project management skills.
  • Experience with web analytics and tools, such as Google Analytics and Hotjar.
  • Excellent written and verbal communication skills, and the ability to interact with a variety of partners, and stakeholders.
  • Experience working with multi-location businesses.

KinderCare Education is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

Primary Location : US-Oregon-Portland

Job : National Support Center

Organization : NSC

Schedule : Permanent

Shift : Standard

Job Type : Full-time

Day Job

Travel : No

Job Posting : Aug 28, 2019, 8:49:30 PM


Valid Through: 2019-10-24