As the digital lead for this financial software company you will be leading digital and business analytics across both marketing and client experience. This includes tagging current and future state Client digital properties to enable data gathering on digital interactions.
You will also be developing success metrics for all campaigns (outbound calling, SEO/SEM, Social Media, display, and direct marketing), tracking performance against goals, and ongoing reporting. The analytics leader will also drive business intelligence insights by analyzing business trends such as channel, FA, and BD performance over time to identify opportunities to grow new partners as well as share of wallet with existing partners. Using survey data along with digital interaction data, the analytics lead will partner with AX/CX journey owners and digital product partners to identify and suggest journey enhancements. The successful candidate must work across various functional areas while exercising considerable latitude in determining appropriate solutions to meet goals and objectives
10 years of experience working in a fast-paced marketing environment, specifically in financial services across broad range of channels inclusive of digital channels, social media, PR/advertising and branding
Direct experience tagging and analyzing engagement with digital experiences.
*Minimum 6 years digital marketing and analytics in investment management or similar financial services experience
*Minimum of 6 year general marketing experience required
*Bachelor degree required