Digital Analyst, Digital Marketing

5 - 7 years experience  •  Toys & Sporting Goods

Salary depends on experience
Posted on 09/21/17
Pawtucket, RI
5 - 7 years experience
Toys & Sporting Goods
Salary depends on experience
Posted on 09/21/17

Digital Analyst, Digital Marketing

Job Function

The Digital Analyst: GTM & GA SME will play a key role in ensuring proper tagging and reporting set up to support the DigitalMarketing Analytics team in accurately measuring the success of Hasbro’s digital assets, platforms and campaigns.  This role will be a subject matter expert on Google Tag Manager and will collaborate on a day-to-day basis with colleagues in DigitalMarketing, stakeholders in IT and external partners. This person’s primary responsibility will be to implement and validate Google Analytics tagging including technical set up in Google Tag Manager with validation that tags fire properly and reporting/data flows, accurately capturing desired actions. Additionally, this person will support Google Analytics reporting needs.


Primary Duties and Responsibilities:

  • Manage, consult and execute technical implementation of Google Analytics tagging across Hasbro sites and digital assets in Google Tag Manager

  • Validate and troubleshoot tagging, tracking issues as they occur with day-to-day communication with manager on status and next steps and resolution of issues

  • Create and maintain documentation of tagging implementations for Hasbro sites

  • Create and maintain Google Analytics / Google Tag Manager tagging best practice “Play Book”

  • Assist with Google Analytics reporting (UI data pulls) as needed



  • Bachelor's degree (BA/BS) from an accredited college or university -- preferably in Computer Science, Marketing, or a related field of study

  • Strong understanding of digital marketing and/or e-commerce

  • 5+ years of hands-on experience with Google Tag Manager in web and mobile app environments

  • 5+ years of hands-on experience with Google Analytics 360

  • Proven track record of success with managing Google Analytics tagging and configuring Google Tag Manager including but not limited to strong understanding of: data layers, tagging, rules, variables, custom metrics set up

  • Quantitative mindset, with a desire to work in a digital data-focused environment

  • Curious by nature with strong analytical skills, problem solving skills and attention to detail

  • Savvy with respect to technical concepts and workflows that underpin digital analytics, such as debugging tools (Charles or Firebug), first- vs third-party cookies and data encryption

  • Strong project management capabilities, ability to coordinate multiple projects and prioritize

  • Strong excel capabilities

  • Experience and comfort working in a corporate setting



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