Digital Advertising Manager

Esri   •  

Redlands, CA

Industry: Technology

  •  

8 - 10 years

Posted 52 days ago

Responsibilities

  • Manage a growing team of professionals as we optimize digital advertising as a critical channel for our company’s growth
  • Develop and evaluate digital media plan recommendations and present them to marketing teams
  • Provide recommendations for all digital media channels, suggesting actions to increase conversions and drive pipeline revenue
  • Collaborate with and direct the media agency regarding paid digital campaigns consisting of search, display, mobile, social, video, and experiential
  • Serve as liaison between the marketing team and media agency, ensuring campaigns and offers are launched on time and establishing process associated with effective creative rotation and performance management
  • Provide strategic POVs to senior management on media and technology offerings related to digital media
  • Manage day-to-day work of the agency partner and, if necessary, the process of selecting an agency partner (e.g., RFP creation, onboarding, periodic performance reviews)
  • Implement A/B and other testing to determine best performing messaging and/or design to maximize return on advertising spend
  • Develop and implement tagging and measurement strategies for the website and paid media using DoubleClick and Adobe Analytics; build reports for analysis and optimizations
  • Coordinate various digital media plan elements between media agency and internal teams to ensure all elements are aligned with holistic strategy
  • Manage and prioritize requests and set expectations with professionalism, balancing workload with the agency to effectively deliver on goals
  • Manage and monitor paid media budget and work with Marketing Operations and Purchasing to assure correct budget allocation
  • Provide forward-looking insights on new strategies, technologies, and emerging best practices
  • Monitor overall media efforts for alignment with strategy, effectiveness, brand safety, and viewability
  • Report on the results of paid media efforts in relation to brand, demand creation, and corporate initiatives, providing reporting on effectiveness across all advertising campaigns and channels

Requirements

  • 7+ years of experience in media planning and buying, with strong experience in digital
  • 4+ years of leadership experience with the ability to motivate, inspire, and achieve goals
  • Knowledge of and extensive experience using Adobe Media Optimizer
  • Expertise in building paid digital strategies as well as recommending and carrying out strategic optimizations to help improve and grow campaign performance
  • Understanding of Adobe Marketing Cloud and integration of products within the cloud
  • Ability to effectively explain strategies using verbal and written communication
  • Fluency in DoubleClick, DoubleClick Search, Facebook, Twitter, verification tools (IAS, Double Verify)
  • Extensive experience with DMPs, web analytics tools (Adobe Analytics), DSPs (AppNexus, DoubleClick Bid Manager), media mix modeling, and multi-touch attribution
  • Experience with tagging, tracking, and reporting in digital media
  • Collaborative attitude when working with multiple teams
  • Bachelor’s or higher in marketing, advertising, or related field