Digital Adoption Manager- Software Solutions at Synopsys Inc in Oviedo, FL

Digital Adoption Manager

As the Digital Adoption Manager- Software Solutions you will produce and continuously optimize worldwide digital campaigns and programs aimed at maximizing product adoption and engagement. You will partner closely with Customer Success, Product Management, Engineering and Lifecycle Designers to delve into the data and get a clear understanding of customer user adoption and engagement. You will be accountable for program and campaign design and execution across digital experiences and touchpoints – selecting audiences, testing content, offers and channels, measuring results, and executing on next step recommendations. Your insights into customer health, behavior, and responsiveness to marketing and success programs, and your ability to translate these insights into coherent programs will directly impact the success of the business.

This position is an individual contributor position and reports to the Senior Director, Customer Success

Responsibilities

• Collaborate with front-line, customer-facing Customer Success teams to gather customer insights and best practices to inform and drive content asset creation, delivery and impact measurement
• Partner with departments to leverage data sourced from many different data sources including Community, Product, Academy.
• Execute multi-channel campaign strategies with cross-functional team engagement
• Create and influence decisions for optimal audience design for different outreach programs based on program goals, system constraints, and customer lifecycle analysis
• Lead the delivery of Digital Adoption Events across Webinars, Communities, and/or Campaign-related activities
• Identifies target audiences and authors communications
• Drafts creative briefs and coordinates with creative teams and/or agencies
• Enables internal teams to expand the reach and effectiveness of activities
• Coordinate with the Marketing Operations team on campaign audience builds
• Use analytics and data to evaluate effectiveness, drive changes, identify enhancements for new programs

Basic Requirements

• Bachelor's degree essential
• 5+ years of Marketing, Event Management, Program/Project Management and/or Customer Success experience
• Passionate about Customer Success
• Proactive, organized, and detail-oriented with excellent Project Management skills and the ability to effectively move projects forward
• Demonstrated success working on complex marketing and/or adoption plans, requiring both strong collaboration and relationship-building skills, and the ability to work independently
• Able to oversee a cross-functional team
• Excellent interpersonal skills and a demonstrated ability to communicate effectively at all levels of the organization
• Demonstrates good judgment and decision-making
• Creative problem-solver who enjoys working in an ever-changing environment
• Strong presentation development skills (storytelling/design)
• Salesforce Certifications preferred