Digital Activation Manager

Mediavest   •  

New York, NY

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 33 days ago

Job Description

The Digital Activation Manager reports to the Media Director, supervising a Senior Associate and 2 Associates and working as a part of the overall integrated Activation team of 43 people, of which 23 are focused exclusively on Digital. The Digital Activation Manager develops digital strategies and coordinates media plans for our client's products and/or services. He/She will work closely with the media and analytics team to maintain quality control of the media campaigns in market and continually evaluate and improve performance against client goals. The Digital Activation Manager is key to building and maintaining industry publisher relationships. We are looking for a strategic thinker who can be a mentor to junior planners, a leader within the agency and a partner with our clients.


Responsibilities
•    Provide media expertise, share media knowledge and provide continuous feedback
•    Develop digital media strategies and tactical approach
•    Train and mentors junior planners on best practices of online media planning/buying
•    Assign and manage workload of junior media planners
•    Work closely with publishing partners to build and maintain relationships
•    Manage client budgets across multiple tactics (display, mobile, video, paid search, etc.)
•    Foster environment of shared learning and acts as a trusted source of media information for agency and client meetings
•    Partners with Analytics, Ad Ops, Creative teams
•    Provides strategic insights for weekly client reports
•    Writes media POVs

Qualifications

•    BA/BS Required
•    4-6 years of overall media planning experience, minimum of 2 years online media planning is preferred
•    Demonstrated success in mentoring and developing junior staff
•    Exceptional verbal/written communication and organization skills
•    Proficient in Microsoft Office (Outlook, Word, PowerPoint, Excel)
•    Solid presentation skills
•    Knowledge of Ad Serving technology
•    Knowledge of media tools (comScore Inc.)
•    Experience working on Financial Services brands is preferred