Digital Accelerator Sr. Marketing Communications Manager

Cummins   •  

Indianapolis, IN

Industry: Manufacturing / Diversified

  •  

5 - 7 years

Posted 332 days ago

Description

Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

Learn more about this role and how you can begin Working Right .

Our Cummins Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.

This is an exciting opportunity for Digital Accelerator Senior Marketing Communications Manager. This role can be based in either Indianapolis, IN or Columbus, IN.

The successful candidate will plan and produce marketing communications and sales promotion materials to meet Digital Accelerator Group product strategies and sales objectives.

Key Responsibilities:

  • Manages internal and/or external communications such as press releases, video, newsletters, corporate presentations, websites, apps, social media, and blogs.

  • Identifies and shares best practices in area of expertise whether it be media placement, digital marketing, press relations, or other areas.

  • Develops short- and long-term communication objectives.

  • Oversees communication activities including technical and/or promotional material writing, product manuals, brochures, sales kits, etc.

  • Interacts with product management, sales management, and external suppliers to develop and implement integrated communication plans.

  • Builds key media and communications contacts such as integrated contact management.

  • Consults with business leadership to establish brand communication strategies and ensure communication, planning, and monitoring is effectively meeting the needs of customers.

  • Manages brand communication research and supports the implementation of the brand strategy and guidelines.

  • Manages, coaches, and develops staff; works with employees to set goals in training and development, performance, and career planning.

  • Identifies department issues, problems, and opportunities to support continuous improvement initiatives.

  • Develops and manages budget, financial controls, and risk ensuring operations are executed efficiently and within established budgets.

  • Establish, monitor and report key performance metrics.

Other Responsibilities:

  • Manage vendors to deliver material according to the marketing plan.

  • Develop and implement a comprehensive marketing plan to include social media, online advertising, and other campaigns with the ability to track and report the effectiveness of the plan.

  • Willing to test and try innovative marketing ideas.

Qualifications

Experience

  • Minimum five to six years of experience in a similar role in a fast pace, high growth environment required.

  • Strong experience and understanding of the software development process, emerging technologies, etc.

  • Understanding the current digital product portfolio and work to deliver a marketing roadmap for the global sales teams.

  • Excellent written and presentation skills.

  • Experience with Marketing Automation tools, digital web platforms and Microsoft Office 365 preferred (e.g. Eloqua, Drupal, and SharePoint).

  • Strong interpersonal skills and gravitas.

  • Industry experience a plus.

Skills:

  • Focus On Customer Needs - Basic understanding of customers.

  • Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan.

  • Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.

  • Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes.

  • Graphics Design - Has the ability to guide suppliers in the creation of graphics.

Education

College, university, or equivalent degree in marketing, business, communications or a related subject required. MBA preferred.

Compensation and Benefits

Base annual salary commensurate with experience plus annual variable compensation. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Req ID: 170006OI