Demand Generation Marketing Manager – Webinars and Direct Mail in Bellevue, WA

$80K - $100K(Ladders Estimates)

Limeade   •  

Bellevue, WA 98004

Industry: Healthcare

  •  

Less than 5 years

Posted 56 days ago

About the role:

We're looking for a Demand Generation Marketing Manager at Limeade to manage the strategy and execution across a variety of inbound marketing programs. This role will be essential for helping Limeade deliver on its vision of measurably improving employee well-being.

Responsibilities span across marketing channels impacting our audience: notably webinars and direct mail. This is a fantastic opportunity for a growth oriented marketer to own essential programs that drive business at Limeade and while acting as our subject matter expert across these channels.

Responsibilities:

  • Webinar Strategy and Execution
  • Plan, build, deploy and market an ongoing set of 1st party and 3rdparty webinars
  • Explore partnerships with leading 3rd party HR groups (SHRM, HR.com, etc.)
  • Identify unique opportunities to promote these webinars to existing and potential customers
  • Aid in the creation of webinar content and promotions
  • Partner with content and marketing team members to ensure consistency of messaging and metrics
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Direct Marketing Programs:
  • Lead the creation and implementation of direct marketing and other performance channels in driving audience action
  • Identify creative integrations with other digital, sales, and content programs
  • Analyze and report on campaigns metrics and make actionable recommendations to senior leadership
  • Manage direct mail inventory and budgets

Requirements:

  • Ability to demonstrate Limeade's values in a consistent and on-going way.
  • College degree in related field or equivalent education preferred
  • 4-5 years experience in a similar role
  • Familiarity with marketing delivery platform (e.g. Marketo, Hubspot, Mailchimp) is preferred
  • Strong project management skills
  • Experience with B2B tech marketing is preferred
  • Strong experience leading webinar program planning and execution
  • Solid understanding of marketing KPIs and analytics
  • Highly organized, detail oriented, self-motivated team member, that can organize and manage projects across functions and with multiple stake-holders and contributors
  • Ability to handle multiple projects and stakeholders at once in an energizing, fast-paced environment


Valid Through: 2019-10-18