1 month ago
Job Description
About Us:
Futurex is a leader and innovator in the encryption market, delivering uncompromising enterprise-grade data security solutions. Over 15,000 organizations worldwide trust Futurex to provide groundbreaking hardware security modules, key management servers, and cloud HSM solutions to address mission-critical data encryption and key management needs. Our dynamic team thrives on creativity and collaboration, making us a powerhouse of ideas and solutions.
Job Description:
We are seeking a dynamic and results-driven Demand Generation Manager to lead the development and execution of our SEO strategy and multi-channel demand generation campaigns. This role is pivotal in driving awareness and conversions through both SEO and SEM to generate leads, nurture prospects, and support revenue growth. The ideal candidate will have a strong background in B2B marketing within the technology or cybersecurity sectors, with a proven track record of creating and managing successful SEO and demand generation programs. This role will report to our VP of Global Marketing and will be pivotal in promoting our tech products and services to our target audience.
Key Responsibilities:
• Lead and Demand Generation Implementation:
o Own the execution of comprehensive lead generation and demand generation processes, transforming campaign strategies into actionable initiatives.
o Collaborate with stakeholders to implement campaigns across multiple channels, ensuring alignment with strategic objectives.
• SEO Strategy and Implementation
o Develop and execute a robust SEO strategy to increase organic traffic and improve search engine rankings.
o Perform keyword research to identify high-value keywords and incorporate them into demand generation campaigns, ad copy, and landing pages.
o Optimize on-page elements such as meta descriptions, title tags, headers, and content for SEO best practices.
o Optimize off-page elements to strengthen our domain authority.
o Collaborate with content and web development teams to ensure technical SEO, including site speed, mobile responsiveness, and structured data.
• Analytics and Performance Optimization:
o Monitor and analyze campaign performance metrics, including SEM and SEO-specific metrics like organic traffic, bounce rates, and keyword rankings, to provide actionable insights for optimization.
o Provide data-driven feedback to the campaign team on what's working, what's not, and where optimizations are needed, including SEM and SEO-related recommendations.
o Design and deliver ad strategies across platforms like LinkedIn, Google, and organic search, balancing thought leadership, awareness-based advertising, and retargeting/remarketing efforts to drive conversions.
• Strategic Ad Management:
o Develop and manage retargeting and remarketing strategies to drive conversion.
o Collaborate with content creators to ensure alignment between SEO strategies and content development, ensuring optimized blog posts, landing pages, and thought leadership assets.
o Implement testing methodologies to refine targeting, creatives, and messaging, ensuring continuous improvement of CRO and campaign results.
• Reporting and Insights:
o Deliver regular reports on key performance indicators (KPIs) and insights to senior marketing leadership, with a focus on SEM performance by channel and campaign, and SEO metrics such as domain authority, keyword rankings, and organic traffic.
o Leverage analytics tools like Google Analytics, SEMrush, Ahrefs, and HubSpot to evaluate ROAS and SEO impact, identify trends, and uncover opportunities to improve demand generation initiatives.
• Market Research:
o Conduct market research to stay updated on industry trends, customer behavior, competitive intelligence to apply to our SEO and SEM activities.
o Conduct market research to stay updated on industry trends, customer behavior, and competitive intelligence.
Requirements
Qualifications:
• Bachelor's degree in marketing, communications, or a related field.
• 5-8 years of experience in marketing, with a focus on demand generation and SEO.
• Proven track record of successful demand generation and SEO strategy planning, execution, and optimization.
• Strong analytical skills with expertise in SEM and SEO tools such as SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Ads, LinkedIn Ads, etc.
• Proficiency in data-driven decision-making, with a focus on SEM performance and SEO metrics like keyword rankings, organic traffic, and domain authority.
• Solid understanding of technical SEO, on and off-page optimization, and link-building strategies.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent project management and leadership abilities.
• Outstanding communication and interpersonal skills.
• Proficiency in marketing tools and platforms such as HubSpot, social media platforms, and AI tools.
• Pragmatic Marketing Certification is a plus.
• Detail-oriented with a commitment to quality.
• Results-driven and capable of working in a fast-paced tech environment.
• Experience working in the tech industry is required.
• This role is based at our engineering headquarters outside of San Antonio, Texas.
Why Join Us:
• Be part of a dynamic team that values innovation and fosters creativity.
• Work on projects that contribute to shaping the future of the encryption market.
• Opportunity for growth and skill development within a forward-thinking company.
• Competitive salary and benefits package.
If you love technology, SEO and SEM demand generation, we invite you to be a part of our journey.
Application Process:
To apply, please submit your resume and a cover letter detailing your relevant experience and qualifications for this position and why you're excited about the opportunity.
Futurex is an equal opportunity employer.
Benefits
Futurex is a leader and innovator in the encryption market, delivering uncompromising enterprise-grade data security solutions. Over 15,000 organizations worldwide trust Futurex to provide groundbreaking hardware security modules, key management servers, and cloud HSM solutions to address mission-critical data encryption and key management needs. Our dynamic team thrives on creativity and collaboration, making us a powerhouse of ideas and solutions.
Job Description:
We are seeking a dynamic and results-driven Demand Generation Manager to lead the development and execution of our SEO strategy and multi-channel demand generation campaigns. This role is pivotal in driving awareness and conversions through both SEO and SEM to generate leads, nurture prospects, and support revenue growth. The ideal candidate will have a strong background in B2B marketing within the technology or cybersecurity sectors, with a proven track record of creating and managing successful SEO and demand generation programs. This role will report to our VP of Global Marketing and will be pivotal in promoting our tech products and services to our target audience.
Key Responsibilities:
• Lead and Demand Generation Implementation:
o Own the execution of comprehensive lead generation and demand generation processes, transforming campaign strategies into actionable initiatives.
o Collaborate with stakeholders to implement campaigns across multiple channels, ensuring alignment with strategic objectives.
• SEO Strategy and Implementation
o Develop and execute a robust SEO strategy to increase organic traffic and improve search engine rankings.
o Perform keyword research to identify high-value keywords and incorporate them into demand generation campaigns, ad copy, and landing pages.
o Optimize on-page elements such as meta descriptions, title tags, headers, and content for SEO best practices.
o Optimize off-page elements to strengthen our domain authority.
o Collaborate with content and web development teams to ensure technical SEO, including site speed, mobile responsiveness, and structured data.
• Analytics and Performance Optimization:
o Monitor and analyze campaign performance metrics, including SEM and SEO-specific metrics like organic traffic, bounce rates, and keyword rankings, to provide actionable insights for optimization.
o Provide data-driven feedback to the campaign team on what's working, what's not, and where optimizations are needed, including SEM and SEO-related recommendations.
o Design and deliver ad strategies across platforms like LinkedIn, Google, and organic search, balancing thought leadership, awareness-based advertising, and retargeting/remarketing efforts to drive conversions.
• Strategic Ad Management:
o Develop and manage retargeting and remarketing strategies to drive conversion.
o Collaborate with content creators to ensure alignment between SEO strategies and content development, ensuring optimized blog posts, landing pages, and thought leadership assets.
o Implement testing methodologies to refine targeting, creatives, and messaging, ensuring continuous improvement of CRO and campaign results.
• Reporting and Insights:
o Deliver regular reports on key performance indicators (KPIs) and insights to senior marketing leadership, with a focus on SEM performance by channel and campaign, and SEO metrics such as domain authority, keyword rankings, and organic traffic.
o Leverage analytics tools like Google Analytics, SEMrush, Ahrefs, and HubSpot to evaluate ROAS and SEO impact, identify trends, and uncover opportunities to improve demand generation initiatives.
• Market Research:
o Conduct market research to stay updated on industry trends, customer behavior, competitive intelligence to apply to our SEO and SEM activities.
o Conduct market research to stay updated on industry trends, customer behavior, and competitive intelligence.
Requirements
Qualifications:
• Bachelor's degree in marketing, communications, or a related field.
• 5-8 years of experience in marketing, with a focus on demand generation and SEO.
• Proven track record of successful demand generation and SEO strategy planning, execution, and optimization.
• Strong analytical skills with expertise in SEM and SEO tools such as SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Ads, LinkedIn Ads, etc.
• Proficiency in data-driven decision-making, with a focus on SEM performance and SEO metrics like keyword rankings, organic traffic, and domain authority.
• Solid understanding of technical SEO, on and off-page optimization, and link-building strategies.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent project management and leadership abilities.
• Outstanding communication and interpersonal skills.
• Proficiency in marketing tools and platforms such as HubSpot, social media platforms, and AI tools.
• Pragmatic Marketing Certification is a plus.
• Detail-oriented with a commitment to quality.
• Results-driven and capable of working in a fast-paced tech environment.
• Experience working in the tech industry is required.
• This role is based at our engineering headquarters outside of San Antonio, Texas.
Why Join Us:
• Be part of a dynamic team that values innovation and fosters creativity.
• Work on projects that contribute to shaping the future of the encryption market.
• Opportunity for growth and skill development within a forward-thinking company.
• Competitive salary and benefits package.
If you love technology, SEO and SEM demand generation, we invite you to be a part of our journey.
Application Process:
To apply, please submit your resume and a cover letter detailing your relevant experience and qualifications for this position and why you're excited about the opportunity.
Futurex is an equal opportunity employer.
Benefits
- Health, dental, vision, life, and short/long-term disability insurance
- Paid vacation, holidays, and sick leave
- Competitive compensation and opportunities for advancement
- Retirement plan with employer contribution match
- Welcoming, family-style corporate culture uniquely suited to fast-paced, entrepreneurial, and motivated individuals
- One of San Antonio's "Best Places to Work" for nine consecutive years
- This job is at our Bulverde, TX office
About Futurex
Learn More About FuturexWhatnot is a Los Angeles-based startup that creates a place where avid collectors could come together over shared interests. Whatnot is a marketplace to buy and sell authentic collectible items.
Whatnot was founded in 2019, in California.
Joining Whatnot presents an unparalleled opportunity to become part of a leading team in the marketplace, where innovation meets diversity and professional growth. Whatnot is renowned for its unique culture that fosters leadership and promotes career advancement through continuous learning and development.
Whatnot is actively seeking talented individuals who are eager to drive innovation and lead in a dynamic environment. The company offers a variety of job opportunities that cater to professionals looking to make a significant impact in their fields. With positions ranging from technology to marketing, Whatnot ensures that every team member’s skills are harnessed effectively.
At Whatnot, growth is not just a possibility—it is an expectation. The company is committed to the professional development of its employees through robust training programs, including leadership development and diversity training. These initiatives are designed to enhance skills and prepare individuals for future challenges and opportunities.
Every position at Whatnot is designed to challenge team members while contributing to the company’s overarching goals of innovation and service excellence. Employees are encouraged to take ownership of their projects and drive results that influence the company’s trajectory and success.
For those starting their career journey, Whatnot offers internship programs that provide a comprehensive learning experience. Interns at Whatnot gain hands-on experience, working alongside seasoned professionals and participating in projects that offer real-world applications of their studies.
Whatnot is dedicated to supporting its team members not only in their professional lives but also in their personal growth and well-being. The company offers competitive benefits packages that address health, financial security, and work-life balance. Whatnot’s culture is built on a foundation of respect and inclusion, where diversity is celebrated and every voice is heard.
Whatnot is hiring! Explore open positions that match your skills and interests. The company values curious, creative, and solution-driven team players. Prepare your resume and ready yourself for an interview where you can showcase your abilities and fit for the team.
Whatnot believes in the power of networking to unlock new opportunities and insights. Employees are encouraged to engage with industry leaders and peers through various professional networking events sponsored by the company. These connections can lead to innovative ideas and collaborations that propel both personal and company growth.
Keep up to date with the latest from Whatnot by following the company’s career blog. Gain insider perspectives, career tips, and industry-leading insights that you can apply to your professional life. Personalize your subscription to receive job alerts and the latest news tailored to your preferences.
Whatnot invites you to explore the exciting and rewarding opportunities that await. Join a team where your career aspirations can be realized through dedication, hard work, and a commitment to excellence.
Whatnot was founded in 2019, in California.
Whatnot Careers
Joining Whatnot presents an unparalleled opportunity to become part of a leading team in the marketplace, where innovation meets diversity and professional growth. Whatnot is renowned for its unique culture that fosters leadership and promotes career advancement through continuous learning and development.
Explore Job Opportunities
Whatnot is actively seeking talented individuals who are eager to drive innovation and lead in a dynamic environment. The company offers a variety of job opportunities that cater to professionals looking to make a significant impact in their fields. With positions ranging from technology to marketing, Whatnot ensures that every team member’s skills are harnessed effectively.
Experience Professional Growth
At Whatnot, growth is not just a possibility—it is an expectation. The company is committed to the professional development of its employees through robust training programs, including leadership development and diversity training. These initiatives are designed to enhance skills and prepare individuals for future challenges and opportunities.
Engage in Meaningful Work
Every position at Whatnot is designed to challenge team members while contributing to the company’s overarching goals of innovation and service excellence. Employees are encouraged to take ownership of their projects and drive results that influence the company’s trajectory and success.
Internship Programs
For those starting their career journey, Whatnot offers internship programs that provide a comprehensive learning experience. Interns at Whatnot gain hands-on experience, working alongside seasoned professionals and participating in projects that offer real-world applications of their studies.
Benefits and Culture
Whatnot is dedicated to supporting its team members not only in their professional lives but also in their personal growth and well-being. The company offers competitive benefits packages that address health, financial security, and work-life balance. Whatnot’s culture is built on a foundation of respect and inclusion, where diversity is celebrated and every voice is heard.
Join the Team
Whatnot is hiring! Explore open positions that match your skills and interests. The company values curious, creative, and solution-driven team players. Prepare your resume and ready yourself for an interview where you can showcase your abilities and fit for the team.
Networking and Career Advancement
Whatnot believes in the power of networking to unlock new opportunities and insights. Employees are encouraged to engage with industry leaders and peers through various professional networking events sponsored by the company. These connections can lead to innovative ideas and collaborations that propel both personal and company growth.
Stay Connected
Keep up to date with the latest from Whatnot by following the company’s career blog. Gain insider perspectives, career tips, and industry-leading insights that you can apply to your professional life. Personalize your subscription to receive job alerts and the latest news tailored to your preferences.
Discover Whatnot
Whatnot invites you to explore the exciting and rewarding opportunities that await. Join a team where your career aspirations can be realized through dedication, hard work, and a commitment to excellence.
