Demand Generation Manager/Specialist at Businessolver, Inc. in Remote

Businessolver is a technology company delivering market-changing benefits and services to millions of people across the U.S. Our primary mission is to transform benefits to a year-round personalized journey through innovative technology and high-touch service.

We take our role in benefits very seriously. We know that at the other end of our technology is a person, a family or a loved one. This is why, at the core of our business, we cultivate a culture of service through transparency and an unwavering responsiveness to our clients and employees.

We’re not shy about how much we love our clients. We look to our rock-star employees to help these clients maximize the investment in their benefits program, minimize their exposure to risk, engage their employees with our easy-to-use solution and empower their employees to maximize their benefits use.

**At Businessolver you will have opportunities for individual development through our common language: Respond readily. Trust through transparency. Assume positive intent. Be real. Live a growth attitude. Embrace the reverse golden rule.

We are seeking a dynamic, collaborative and strategic Demand Generation Manager to develop our segment and regional marketing strategies leveraging targeted marketing programs to drive net new lead creation, acceleration of pipeline and regional penetration with targeted accounts. If you have a passion for working closely with sales and business development partners to drive revenue, keep reading! You’ll apply a strategic approach when working closely with a cross-functional and geographically-dispersed team of marketing, revenue operations and sales professionals. This role will focus on assigned target segments/geographies to drive qualified leads, pipeline and bookings. The ability to communicate effectively with sales leaders and guide segment and regional marketing spend to align with historical revenue performance is key. Account Based Marketing is your jam and partnering with sales teams to rock results from this approach is something that excites you.

As part of the Revenue Marketing team, you will work in close collaboration with the corporate marketing and product marketing teams. You must be able to work independently and be highly productive. Plus, you’re a strategic and analytical thinker, a polished presenter and have the organizational skills to manage a variety of concurrently running projects and programs that will drive revenue. If you have the whole package, then we have a place for you!

The Gig:

• Develop quarterly marketing strategy, plans & programs to support the segment & regional revenue growth objectives through net new qualified opportunities, increasing pipeline velocity and driving net new revenue for the region/segment
• Lead regular interlock strategy sessions with regional sales/segment leaders and field team to forecast, plan, execute, and track effective marketing campaigns that drive revenue
• Educate and equip our Field Sales and BDR partners to leverage corporate and segment campaigns
• Collect field-level feedback and act of findings to continually innovate and optimize marketing initiatives
• Optimize the mix of marketing tactics within assigned segments and regions to maximize ROMI
• Closely track campaign, event and program effectiveness, demonstrated ability pivot to ensure success
• Play a key role in Account Based Marketing program and lead interactions with the sales and business development teams for assigned region(s), report on results
• Partner closely with the Business Development team to optimize lead conversions into pipeline.
• Identify local events based on potential to engage target audience and open new opportunities, ensure proper tracking of leads and monitor timely follow-up

What you ned to make the cut:

• Bachelor’s degree required
• 5 – 7 years marketing experience preferably in B2B technology or SaaS
• Proven ability to develop and execute marketing plans that meet specified ROI, campaign and revenue objectives
• Demonstrated success partnering with Business Development and Enterprise Field Sales teams to meet MQL, pipeline and revenue objectives
• Experience with Account Based Marketing best practices
• Working knowledge of SFDC campaigns, Hubspot (or similar marketing automation platform), campaign tracking, reporting, dashboards and KPIs
• Creative problem solver and resourceful in meeting marketing program goals to grow market share
• Experience with project management tools like Asana or Wrike to traffic manage the end-to-end campaign development and execution process
• Strong budget management and project tracking capabilities
• Proficient in MS Office applications including Word, PowerPoint and Excel
• Excellent written, verbal and visual communication skills
• Collaborative and positive attitude a must!

The Businessolver Way…

Our team has spent two decades crafting a culture that challenges each employee to perform at the top of their game – and have fun doing it! If you desire to use your skills and experience in an environment where you can make a difference, we want to hear from you! Businessolver employees experience a vibrant work culture with extensive workplace perks including:

• Competitive pay, great benefits, and vacation time. We are an equal opportunity employer with competitive benefits including medical, dental, life insurance, disability, 401(k) with company match, among others.
• Smart Casual Dress. No need to suit up, but we also have on-site dry-cleaning services for those that prefer to dress-up!
• Charity and community involvement. Participate in a variety of ways to support those around us.
• Learning & Development. Continue to learn about the industry through our online and instructor-led classes.
• Recognition. Want some swag? Earn tons of it by helping out your co-workers through our employee recognition program.
• Culture. Want a culture most dream of? Most companies talk about it, we live it. Come find out for yourself!

At this time all Businessolver roles are remote (work-from-home) due to COVID 19. Some roles are permanently work-from-home, while others will eventually return to an office. Your Recruiter can provide clarification during the interview process.

Our larger “hub” locations include (Des Moines, Denver, Chicago, Iowa City, Dallas, Louisville & Charlotte):

• Weekly catered meals.Breakfast every other Mondays, lunch Wednesdays, and afternoon appetizers on Fridays encourage collaboration across our teams.
• Fully-stocked kitchens.We know it takes fuel to perform, so we provide a kitchen stocked with healthy cereals, fruit, snacks, and beverages to keep you at the top of your game.
• With a “work hard/play hard” atmosphere we all need a little stress relief at times.
• If you need a boost, visit our fitness facilities to clear your head (Des Moines, Denver, Chicago, Dallas & Louisville).

Interested? Great, we look forward to reviewing your application.

You will receive an auto-reply confirming that we've received your application, and you will hear from us again after we've reviewed your application and decided whether or not to move you forward in our recruiting process.

If you do decide to apply, please know that every complete application will be carefully reviewed. Seriously! We know it is a time commitment to prepare an application. We will respect that effort by thoughtfully reviewing every single complete application and we are truly grateful for your interest.