Salsify is looking for a creative, data-driven Demand Generation Manager to run integrated campaigns to our prospect strategies. You'll work closely with product marketing and content marketing, and will be responsible for the strategy, execution and measurement of the multi-channel campaigns.
- Understand the revenue waterfall and work with sales to determine conversion rates, pipeline needs and create strategies and execution
- Conceptualize, build, test and manage campaigns that utilize a variety of channels, potentially including: email nurture, sales email/call cadences, paid social, paid advertising, events (in-person and digital), website chat and content syndication.
- Identify new channels to reach our target audience, test campaigns and analyze effectiveness (including effectiveness of spend on paid channels).
- Work with the content marketing team to conceive and develop new offers that will attract and