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Demand Generation Manager in Boston, MA


Boston, MA 02108
4w ago


$80K - $100K*


Supply Chain & Logistics


5 - 7 years

Job Description

The Demand Generation Manager will be a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual will think beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve. This person will have a high level of autonomy and accountability and requires a unique blend of self-motivation, creativity and obsessive analytical skills. The Demand Generation Manager reports directly to the Vice President, Marketing.


  • Develop, maintain and execute demand generation plans and programs aligned with business goals.
  • Develop a deep understanding of customers, products and the buyer's journey.
  • Work closely with other dep
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Valid through: 2020-3-18

About Anaqua

Anaqua is a Boston, MA based provider of intellectual asset management (IAM) and SaaS software and services. Anaqua’s Enterprise IAM solution supports the full IA lifecycle[unbalanced opinion] from idea to monetization for all IA categories, including inventions, patents, trade secrets, brands and trademarks. Anaqua Express is designed for smaller IP teams. Anaqua Element is a quick start,[unbalanced opinion] cloud-based solution for IP professionals managing small portfolios. Anaqua Essential helps law firms manage intellectual assets on behalf of clients. Anaqua was formed in 2004 and bought by Beacon Equity Partners in 2005. In 2006, Anaqua received $4 million from Northstar Global Partners, which they used to relocate headquarters from London to Boston and hire more staff. In 2010 Anaqua merged with SGA2, an ISO 9000-certified supplier of global patent annuity and trademark renewal services. In 2013, Beacon Equity Partners sold Anaqua to Insight Venture Partners. Priya Iyer joined Anaqua as the chief operating officer in 2005 and was promoted to CEO in 2007. Iyer has bachelors and masters degrees in computer science and an MBA from the MIT Sloan School of Management. Before joining Anaqua, Iyer was head of operations at Steelpoint Technologies, managing partner at, and held senior positions at Bell Labs and Foxboro Systems.
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* Ladders Estimates