Demand Generation and Marketing Operations Manager

Pervasive Software Inc   •  

Palo Alto, CA

Industry: Telecommunications.

  •  

Less than 5 years

Posted 306 days ago

This job is no longer available.

Demand Generation and Marketing Operations Manager

Description

As part of the newly created Revenue Center, the Demand Generation Marketing Manager will manage B2B digitalmarketingcampaigns through the full campaign life-cycle. This hands-on manager will drive lead generation and operating efficiency through the combined marketingchannels.

This individual will bring experience in Demand Generation and Marketing Automation functions, preferably in a start-up environment. S/he will be comfortable working with a range of job roles including sales, IT and executives; and will be proactive in identifying problems and suggesting solutions.

Responsibilities:

  • Work with the extended marketing team to develop demand generation campaign strategy and execution
  • Build and execute multi-channel programs (webinars, tradeshows, digital advertising etc.)
  • Manage and execute nurture strategy for prospects and customers on an ongoing basis
  • Design and produce regular reporting for team meetings, board meetings, and ad-hoc requests. Reporting on campaign attribution and performance, funnel metrics, and other metrics specific to Marketo/Salesforce platforms
  • Utilize own experience and best practices to guide campaign managers during campaign development and refinement cycles
  • Additional responsibilities will be required. They will be dependent on the candidate’s interests and preferred career track.

Required Qualifications

  • 3+ years in B2B demand generation marketing (enterprise technologypreferred)
  • 2+ years’ experience with Marketo Marketing Automation (will consider less if Marketo Certified)
  • 2+ years’ experience with Salesforce.com platform. Create SFDCcampaigns; create reports, dashboards and custom lead views. (Marketing admin experience a plus)
  • Strong Analytical skills with ability to produce meaningful reports for marketing team and leadership
  • Experience with campaign metrics from various marketingchannels including Google Analytics, AdWords, display advertising, social, and others
  • Proven experience managing campaigns in Marketo to produce quality data and full-funnel tracking
  • Understanding of ABM, the demand generation funnel and how they relate
  • Understanding of the SuriusDecisions waterfall and metrics
  • Organized and self-motivated problem solver with a knack for innovation and strategy