Database Analyst

Nestle   •  

New York, NY

Industry: Food & Beverage

  •  

5 - 7 years

Posted 394 days ago

Our story began over 25 years ago with a simple but revolutionary idea – to create the perfect cup of coffee. An industry pioneer, Nestlé Nespresso has become an international reference for the highest quality coffee and an iconic symbol of refined elegance. We are now in more than 50 countries and our team has grown well beyond 7,000 employees. We are part of Nestlé SA in Switzerland, the world's largest food company. Nespresso USA continues to drive momentum and innovation in our market segment, and in North America, we're just getting started.

Nestle Nespresso USA is searching for a driven, detail oriented, Database Analyst to lead deep dive analyses and advanced analytics projects to support database/CRM activation. This role will work closely with the CRM Insights Manager to develop and execute analytics plans including: promotional dashboards, big picture business analyses, and other vendor driven projects.

Responsibilities
-Act as primary point of contact for database related questions for internal and external stakeholders
-Drive database and technological advancements to improve level and efficiency of analyses as well as database hygiene
-Generate queries and in general leverage data to address key business questions
-Mine data for insights and key trends that address business questions and inform strategic decisions
- Deepen understanding of the Nespresso consumer through customer level analysis
- Drive omni channel strategy through holistic, cross-channel analyses
-Communicate key insights and recommendations to stakeholders
-Determine where predictive and attribution modeling will best enhance the businesses core competencies
-Work with CRM Insights Manager to develop a deployment plan and implementation of the model
-Review business objectives and key trends with CRM Insights Manager and other CRM counterparts to develop predictive model-based segmentation strategies
-Create personalized communication strategy that increases consumers’ engagement with the brand and lifetime value

Qualifications

REQUIREMENTS:
• Bachelor’s Degree required, preferably in business, marketing, statistics, or computer science
• 4+ years of experience in an analytics focused role
• 2+ years of experience in direct to consumer marketing analytics
• Advanced SQL querying skills required
• Prior experience using data analysis tools required (SPSS, SAS, etc.)
• Prior experience using business intelligence tools strongly preferred (Cognos, SAP Business Objects, etc.)
• Prior experience using data visualization tools preferred (Tableau, Power BI, etc.)
• Strong analytical skills
• Ability to clearly deliver insights and findings
• Ability to integrate multiple data sources into a single narrative
• Strong strategic thinking skills
• Strong presentation skills

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