Data Platforms Engineers

Salary depends on experience
Posted on 06/21/18
New York, NY
Professional, Scientific & Technical Services
Salary depends on experience
Posted on 06/21/18

Description

Data Platform Engineers play a strategic and critical role at Publicis.Sapient, combining knowledge of analytics and management solutions with amazing development skills. They work directly with internal teams and clients to provide Analytics, Tag Management, Testing and Optimization and Data Management deployment services.

As a Data Platform Engineer you will:

  • Create custom tracking solutions based on a measurement plan, documenting solution design and mapping of analytics variables to defined requirements
  • Implement solutions to enable a stable architecture for capturing robust data sets
  • Create data layer specifications and TMS rules for best practice implementation of site-side and media analytics tracking while reducing page complexity and improving performance
  • Implement testing and optimization tools with integration across marketing and data platforms to ensure sound testing, targeting, and personalization strategies
  • Ensure accurate collection of data for insights and analysis
  • Implement data management platforms to ensure taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting
  • Consult directly with clients, account services, delivery, and internal web development teams on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
  • Stay current with the latest developments in Data Platforms to help our team stay on the cutting edge of marketing analytics
  • Develop and present solutions and recommendations to clients and internal teams

Data Platform Engineers typically have experience with JavaScript, jQuery, CSS and HTML, a high attention to detail, and a strong understanding of web analytics tool basics: tags, cookies, variables, rules, and jQuery.

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