In this role, the analyst will own a variety of activities related to the day-to-day operations of the Analytics & Reporting team supporting Sales/Marketing with a focus on data analysis and reporting, process analysis, supporting weekly, monthly and quarterly reporting, and be involved in support of new business management initiatives. This role will be a critical member of the Analytics and Reporting team collaborating with, and providing critical support to the Sales and Marketing teams. A successful candidate will have strong data analysis skills, strong Excel skills, exhibit strong creative and problem-solving skills, and collaborative abilities.
? Organize data and generate deep customer insight to enhance sales force productivity and effectiveness
? Create comprehensive dashboards and automated metrics reports for Sales and Marketing and performance metrics, call metric tracking, defection rates, etc.
? Provide data, analyses, modeling, and reporting to support sales force/marketing monthly and quarterly business reviews. Analyze revenue trends and variances to goals, and communicate to Sales and Marketing managers.
? Detect emerging customer or market trends and help determine how the business can meet those opportunities and challenges to drive greater sales success.
? Partner with the Sales and Marketing, and Finance teams to drive direction and strategic initiatives through quantitative and qualitative analysis
? Analyze historical data to identify trends and insights (such as advertiser spend analysis, business input metrics) and benchmark against the broader industry.
? Supports ad-hoc data analysis requests
? Drive results. Work with key stakeholders to develop and streamline campaign execution process
? Partner with Marketing team in order to develop and track marketing campaigns/programs
? Execute marketing programs, campaigns and events ? tracks ROI, targets, and results of every initiative launched
? Serve as a link between marketing and sales
? Work with internal clients to rollout and train on report usage.
? Ensure accuracy of reporting by developing and adhering to QC/validation procedures to achieve the highest level of accuracy and quality standards.
? Maintain and execute reports that currently reside outside of automated systems until they are fully integrated and automated.
? Implement the automation of standardized reporting and analysis through the use of multiple tools.
? Obtain & maintain technical expertise of available reporting tools to enhance automated reporting efforts.
? Enjoys a fast-paced environment and wants to learn new tools
? Fully proficient in software applications such as Excel, Word, PowerPoint, etc.
? Strong written and verbal communication and data presentation skills, including an ability to effectively communicate with both business and technical teams.
? Experience working on attribution models and tracking is desired.
? Strong Analytical, problem solving, and organization skills required.
? Knowledge of MicroStrategy is desired.
? Experience with Data Matching algorithms is desired.
Education: BA/BS degree in Economics, Mathematics, Statistics, Sciences or related field is required.