As the first person in this role, you will have the opportunity to mold the position into something that can define your career. Join Qualio and help companies discover a better way to manage the quality of their life saving products.
What will I be doing?
- Create experiences along the customer journey to build advocacy within our customer base and elevate their voice in the form of case studies, reviews, engagement in an online customer community, customer advisory board support and overall content to support the community (blog, webinar, etc.)
- Find ways to increase engagement working with the product team to develop and execute targeted campaigns and content to increase usage of Qualio features including adoption of new capabilities
- Collaborate with the customer success team to develop and execute campaigns to secure renewals and expand existing accounts through upsell and cross-sell
- Determine how best to facilitate community interactions within Qualio customers and all others in the Qualio target market
- Work closely with demand generation to promote webinars, increase online reputation via reviews, and create an amazing customer experience and customer journey
- Bring customer stories to life through content that will resonate with our target audience
- Build an engaged community/following to establish Qualio as a thought leader and influencer in quality management for life sciences
What skills do I need?
- 3+ years of customer or product marketing experience in a B2B software environment
- Strong ability to influence and work cross-functionally
- Excellent writer and storyteller - ability to articulate the long-term vision and also help customer success, sales and marketing communicate value of product features
- Ability to manage complex / cross-functional projects
- Strong analytical aptitude to analyze customer data in order to find commonalities, trends, and stories that can be used in marketing
- Able to perform under pressure, prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation