Job Description

At Emburse our mission is to help make our users’ lives -- and their businesses – better. We are dramatically transforming how organizations manage corporate expenses and invoices. We humanize work by automating manual tasks and saving users’ time, so they can focus on what matters most -- their family, community, or more rewarding work. We help CFO's give their employees a simple and amazing experience while ensuring compliance and reducing costs. Our solutions are tailored for companies from start-ups to enterprises. We have more than 14,000 clients and 4.5 million users globally.

Emburse has offices across North America, including Los Angeles, Montreal, Portland (ME), San Diego, San Francisco, and Toronto, as well as locations in the UK, Germany, Spain and Australia.

Our core values - Sincerity, Empathy, Empowerment, Individuality and Teamwork - reflect who we are as a company. They are central to the decisions we make and the interactions we have with our teams, customers, and partners. As a people focused company, we are seeking candidates who align with our values.

Emburse is a proud recipient of a 2020 Tech Cares Award from TrustRadius. This award celebrates companies that have gone above and beyond to provide their communities, clients, and front line workers with support during the COVID-19 pandemic. We are a people-first company, and this award is a testament to our mission to humanize work.

We’re looking for a Customer Marketing Manager with a background in executing and creating marketing programs. You will carry out marketing tactics to increase engagement and profitability among existing customers. You will also create marketing messaging and report on those efforts. You will collaborate with our marketing, sales, product, and creative teams to drive customer growth within our customer marketing programs.

What you'll do:

Develop marketing plans to increase customer product adoption and meet or exceed revenue goals. Identify cross-sell and upsell opportunities and increasing loyalty and retention

Communicate internally on progress and results, and support project management to execute pipeline growth initiatives

Improve foundational metrics and make data-driven decisions to optimize programs and audience journeys, communicating relevant insights to the team

Partner with the BDR and cross-sales teams to ensure quality lead delivery and proper follow-up. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes

Segment customer database and report on the efficacy of marketing programs

Create and execute customer marketing initiatives, including webinars, trade shows, customer conferences, and regional events

Author and produce creative marketing content, including narratives, email marketing, blogs/newsletters, landing pages, short-form videos, event collateral, etc. in collaboration with key stakeholders

Build strong relationships with customers through engaging marketing campaigns

Improve foundational metrics and make data-driven decisions to optimize programs and audience journeys, communicating relevant insights to the team

Manage agency and contractor relationships, expectations, and budgets

What we're looking for:

5-7+ years experience in a marketing and/or demand generation role, ideally in B2B/SaaS or with experience in customer success or account management

Proven experience creating relationships with a variety of internal stakeholders

Ability to manage budgets and analyze reporting

Excellent written and verbal communication, editing and proofreading skills

Proficiency Google Docs/Microsoft Office Suite (Word, Excel, PowerPoint)

Organizational and planning skills

Experience with Marketing Automation systems

Proficiency in Salesforce