Customer Marketing Manager

Coty   •  

New York, NY

5 - 7 years

Posted 244 days ago

This job is no longer available.


The Customer Marketing Manager is responsible for the strategy execution of Coty brands by assisting and enabling the sales organization to achieve financial goals.  The Customer Marketing Manager is part of a larger Trade Marketing team which is responsible for developing the Coty Brands strategic plans. The CMM leads the strategic development of the customer local sales model (LSM) with sales ready Coty Brands business plans for the field that delivers all elements of the 4 P’s and 4E’s.  The CMM is the lead for creating the retailer-specific brand programs with inputs from Brand Trade Marketing, Shopper Insights and retailer strategies.  CMM supports the retailers JBPs by leading the development of account specific marketing programs and integrating national activations into account level planning while addressing gaps between the LSM and account plan.  They also lead the new item launch process, ensuring timely delivery of product in the marketplace by coordinating efforts of marketing, production, display and sales planning to ensure effective implementation of the plan with the field sales force.  The CMM serves as the internal point of contact on the customer in critical internal planning meetings.


  • Work as part of a Trade Marketing team to serve as a liaison between Sales, Brand Trade Marketing, Local Marketing, and Creative by providing knowledge of the customer to internal cross functional team members and by providing knowledge of the product group to field sales
  • Build sales ready trade plans that are retailer specific and aligned with the Coty Brand strategies
  • Own translation of Local Sales Model (LSM) and the Category Growth Strategy (CGS) into customer specific plan
  • Own the development of a turning marketing plans into bespoke retailer marketing activation through solid insights and understanding of the shopper/retailer
  • Leverage learnings based on data provided through ROI tool to improve return on investment of trade funds
  • Participate in the development of sustainable pre-launch, launch and post-launch trade plans/analyses for the new item launches
  • Support best practice go to market strategy executions with strong, consistent processes and communication to the field
  • Work with sales management to develop national and account specific promotional programs with assigned Retailers
  • Manage customer service/short supply customer prioritization and product allocation issues with operations and sales
  • Support field sales execution of customer specific business plans and initiatives, including customer sales calls
  • Development and delivery by customer of Coty Brand product, placement, pricing and promotion strategies for assigned Retailers
  • Manage and track Coty Brand activity at the trade level to ensure achievement of the plan and/or to identify potential gaps
  • Provide cross functional partners with a marketplace view of customer activity and communicating brand strategies to the field
  • Organize, analyze and draw conclusions from syndicated data sources and translating findings for application at the customer level
  • Support the field sales execution of customer specific business plans and category initiatives




  • 4 yeardegree
  • 5+ years’ prior experience in consumer package goods sales environment
  • 2+ years in direct selling or category management/analytical experience