CRM Marketing Manager

Uber   •  

San Francisco, CA

Industry: Technology


Less than 5 years

Posted 32 days ago

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 600 cities around the world.

We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.

About the Role

This is a unique opportunity to be a part of Uber Eats' growing CRM team and drive immediate impact. In this role, you'll be responsible for developing end-to-endEats ConsumerCRM strategies to acquire new customers, and continually engage and retain them throughout their lifecycle. You'll also be tasked with finding new and innovative ways to market our vast selection of restaurants we have on Uber Eats to our customers to increase first trips and engagement.

You'll own planning and lifecycle and ad hoc campaign creation from strategy brief to sharing post campaign results, all with support from your cross-functional counterparts and an amazing team.

What You'll Do

  • Responsible for developing and executing end-to-end CRM strategies to acquire new users, and continually engage and retain them throughout their lifecycle as well as ad hoc campaigns aligned with marquee brand moments
  • Market our vast selection of restaurants to our consumers based on their preferences and ordering behavior
  • Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition, conversion and retention
  • Manage creation and execution of email marketing campaigns that deliver against business goals for assigned work flows
  • Establish, report on, and improve KPIs for all campaigns / communications
  • Act as a key partner to the business as the voice of the customer and CRM best practices expert
  • Collaborate with data science, market research & marketing analytics teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
  • Work with our data ops, deployment, content and creative teams to design and launch complex automated campaigns using our internal and external tools
  • Work closely with market research & insights teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
  • Playbooking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world
  • Partner with our Product, Product Marketing, Operations, and Communications teams to ensure all touchpoints are on-brand and impactful

What You'll Need

  • Minimum of 3-5 years experience in the customer marketing, customer communications, or the customer engagement space
  • A track-record of demonstrable business results through testing and deploying effective marketing campaigns across different channels
  • Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution
  • A self-starting attitude, ready to embrace opportunities to make an impact without needing to be told
  • Ability to thrive in a fast-paced, collaborative team environment
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities
  • Experience with A/B testing, messaging, and post-campaign analysis
  • A bachelor's degree or equivalent experience
  • 3 Minimum Years of Experience with B2C Marketing, Lifecycle Experience, Customer Engagement

About the Team

CRM is a unique team within marketing that touches almost all marketing functions. Within this role, the hire will have the awesome opportunity to work with creative, deployment, analytics, performance marketing, research and insights -- all to help drive the business forward.