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CRM Marketing Manager in New York, NY

PolicyGenius

New York, NY 10001
5w ago
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specialty:

Digital Marketing & Social Media

experience:

5 - 7 years

Job Description

Are you a technical-minded marketer with a knack for solving problems, analyzing data and building lifecycle marketing programs? Do you thrive on translating a brand's value into email marketing for large audiences? Can you convert strategies into actionable, efficient project plans? If this sounds like you, come join the Policygenius marketing team as a CRM Marketing Manager!

We're looking for a right and left brained whiz who is ruthlessly analytical in pursuit of improving conversion, with the creativity and communication skills to evolve our lifecycle marketing with customers across a variety of channels including email, SMS, direct mail and more. Reporting into our Associate Director of CRM, our CRM Marketing Manager will own customer retention programs for clients, including referral and cross-sell programs.

In this role, you will...

  • Develop and optimize lifecycle marketing programs to expand customer lifetime value, including emails,
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Valid through: 2020-3-4

About PolicyGenius

PolicyGenius was founded in 2014 by two former McKinsey consultants, Jennifer Fitzgerald and Francois de Lame, who saw a gap and dissatisfaction in the insurance industry. PolicyGenius clients have access to advice through the companys insurance quoting platform. The platform provides personalized quotes, as well as side-by-side comparison of insurance policies from dozens of the countrys insurance providers. According to a LIMRA report, 132 million Americans rely on life insurance to protect their financial security, but the country is still facing a $20 trillion life insurance gap due to four key issues: lack of insurance understanding, overestimating the cost of insurance, lack of access based on an aging broker workforce and lack of online tools and an economic shift to a freelance workforce. Adding to the issue the Federal Reserve found that 47% of households couldn't cover an emergency expense of $400. Additionally, 62% of all personal bankruptcies were attributed to medical costs according to a Harvard study. Although many of these financial hardships could have been avoided with proper insurance, only 44% of individual American households have life insurance.
Total Jobs:
63
Average Pay:
$131,639
Total value of jobs:
$8,030,000
% Masters:
100%

PolicyGenius Photos

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* Ladders Estimates