About the Role
Drivers form the backbone of the platform. To keep drivers driving with Uber, we must build relationships and trust with them. We’re looking for an experienced marketing manager with a strong understanding of retention and lifecycle marketing to help us grow our driver’s loyalty and keep more drivers engaged within the US and Canada.
In this role, you’ll be responsible for the impact of the communications that provide drivers with content and information that retains and builds relationships via email, SMS, and push notifications, direct mail and in-app messaging. You’ll work on all stages of the active driver lifecycle, starting from their first trip through churn. You’ll create strategies and marketing tactics to deepen loyalty and engagement across the active driver cohort, as well as re-engage and rebuild relationships with drivers who have taken a break.
You’ll have the support of a dedicated CRM design, copy, operations, and analytics team and the ability to partner with product and engineering to bring complex, high-impact new campaigns to life in a way that surprises and delights our drivers.
What You’ll Do
What You’ll Need