CRM Manager

  •  

Monroe, MI

Industry: Business Services

  •  

5 - 7 years

Posted 361 days ago

Job Description

JOBSUMMARY

Implement the strategy andmanage executional development of all CRM marketing plans and initiatives forthe company’s retail store system, including direct marketing, e-marketing, andsocial marketing.  Use quantitative andqualitative tools to test, measure and refine strategies with a focus onachieving business goals including increased traffic generation and increasedsame store sales.  The Manager willmaximize efficiencies of all direct marketing programs by managing the strategyand execution for multiple programs and by leading outside agencies to createrobust programs that drive sales for the retail system. 

KEYRESPONSIBILITIES (other duties asassigned):

  • Create overall CRM strategy across all media channels and audience types to align with business goals and drive sales and traffic metrics for corporate-owned retail. Develop, test, and roll-out of programs to drive new customer acquisition, increased repeat purchase, higher average ticket and overall ticket count growth.

  • Implement and execute all direct mail campaigns for corporate-owned retail stores, including scheduling and budgeting, overseeing creative development, managing data delivery, accuracy of program deployment.  Determine analysis approach (e.g., sales response rate, match-back rate, average ticket), and compile and analyze data to recommend program enhancement to internal and external stakeholders (LZB leadership, vendors).

  • Implement and execute all email activity for corporate-owned retail stores, including scheduling and budgeting, overseeing creative development, HTML conversion, Q&A and testing.  Determine analysis approach (e.g., sales response rate, match-back rate, average ticket, email opens and click-thrus), and compile and analyze data to recommend program enhancement to internal and external stakeholders (LZB leadership, vendors).

  • Implement and execute all social and website activity for corporate-owned retail stores, including scheduling and budgeting, overseeing creative development, and deployment.  Determine analysis approach (e.g., on-line engagements, website clicks, sales), and compile and analyze (e.g., on-line engagements, website clicks, sales) to recommend program enhancement to internal and external stakeholders (LZB leadership, vendors).

  • Relationship management and communications coordination with the many agencies who contribute to the execution of (marketing) campaigns. Management of the tools and data research (internal and external), including data integrity questions or recommendations, monitoring of all systems related to CRM efforts.

SCOPE& IMPACT: 

The CRM Manager is responsiblefor setting budgets for direct marketing activity for corporate-owned retailstores and ensuring execution of marketing campaigns within the determinedbudget (approximately $5 - $8million). The CRM Manager is the day-to-daycontact with upwards of five key vendors who execute on behalf ofcorporate-owned retail stores. The CRM Manager contributes to and is partiallyresponsible for the store traffic and sales results for the corporate-ownedretail stores.
MINIMIUM REQUIREMENTS:  

  • Bachelor’s Degree in Marketing or related field with 4-6 years of relevant experience, or equivalent.

  • 2-3 years of direct experience with CRM, including social, e-mail and direct mail channels

  • 0-1 years of supervisory / leadership experience

  • Leadership and collaboration skills

  • Up to 15% travel.

PREFERED REQUIREMENTS: 

  • Experience compiling and analyzing data

  • Ability to work in a team, and able to multi-task

  • Ability to work in a fast-paced environment

  • Vendor management experience

  • Some budgeting experience

SUPERVISORY RESPONSIBILITIES: None.