CRM Manager

Hasbro   •  

Renton, WA

Industry: Retail & Consumer Goods


5 - 7 years

Posted 37 days ago

This job is no longer available.


  • Greetings, brave adventurer! We're looking for a CRM wizard to join the ranks of our marketing guild and help build the future of the realm. Ready to slay retention dragons? Venture forth. Wizards of the Coast, creator of Magic: The Gathering and publisher of Dungeons & Dragons, is seeking a customer relationship manager to oversee implementation and optimization of our strategy to increase retention, engagement, monetization, and reactivation. You should have experience in CRM that includes: HTML and CSS, basic SQL, implementation and optimization of automated campaigns, managing multi-channel marketing campaigns (email, mobile push, and in-game messaging), owning personalization and targeting of content at scale, and tracking and reporting results with an understanding of great data visualization.
  • As a CRM team, we agree on two guiding principles:
  • Data can (and always should) be used to make the experience for our players more positive, and
  • A data-informed culture is better than a data-driven one.
  • If these sound like concepts you can rally behind, come adventure with us.


  • You develop, implement, and optimize multi-channelcampaigns across email, push, and in-product ads.
  • You leverage your expertise with marketing automation tools to build and refine behavior-based messaging triggers across the player journey.
  • You keep KPIs top-of-mind, analyzing CRM performance and identifying targeted actions with a test-and-learn mindset.
  • You identify trends and insights in performance data on a day-to-day basis, working with the team to develop new optimization opportunities.
  • You develop campaign briefs and work withinternal design and development resources to create best-in-class CRM assets.
  • You identify best practices and techniques both inside and outside the digital and tabletop gaming industry.
  • You design, build, and maintain a scalable creative testing and performance reporting repository that can be shared out and used as a point of historical reference and a guide for best practices.
  • You regularly collaborate with developers, data analysts, and product marketers.

Am I Qualified? (Knowledge, Skills, and Abilities)
Experience Creating and Casting these Spells:

  • Must have 5+ years of experience in a CRM role
  • Must have expertise with HTML and CSS
  • Experience working withCRM and mobile marketing automation software
  • Industry experience in digital and/or tabletop games

Knowledge, Abilities and Characteristics of the Ideal Wizard:

  • Empathy for gamers and the global gaming community
  • Strong analytic skills and experience with data-informed decision making
  • SQL skills preferred
  • Proven ability to effectively communicate with cross-functional teams
  • Comfortable working in a fast-paced and highly dynamic environment
  • Playing games is in your DNA

Education and Training:

  • BA/BS or equivalent experiencerequired, preferably with a concentration in marketing