CRM Manager

Foot Locker   •  

New York, NY

Less than 5 years

Posted 267 days ago

This job is no longer available.



Foot Locker, Inc is the world's leading retailer of athletically inspired footwear and apparel. Our brands include Foot Locker, Champs Sports, Footaction, Kids Footlocker, Lady Footlocker, Eastbay, and SIX:02.


We are seeking a talented Manager to join the growing CRM team within the Global Digital Marketing organization working across the Foot Locker brand portfolio. In this role, the Manager will bring an analytic mindset to support the team’s CRM strategy. The ideal candidate will have strong project management and communication skills, analytical aptitude and a willingness to roll up their sleeves to get the job done (think ‘start-up’ within the organization). A passion for using data to develop insights that put the customer first is a must.



  • Drive Foot Locker Inc.’s Contact Strategy and CRM optimization efforts
  • Leverage proprietary Customer Lifetime Value scoring model to develop strategies that invest against our most valuable customers
  • Drive test-and- learncampaigns across consumer touchpoints to enhance contact optimization strategies and overall ROI
  • Collaborate with banner marketing teams team to build strategies to grow email file and maintain file health while driving business
  • Stay up to speed with laws and policies (i.e. CAN-SPAM) as well as technology advances to optimize email relevancy and delivery
  • Collaborate across teams to drive greater levels of automation, using data and technology to build dynamic, intelligence-led messages and communication rhythms
  • Build an effective ongoing dialog with customers and prospects by utilizing segmentation, offers, channel delivery, context and campaign storytelling
  • Onboard and assimilate new-to-file consumers through world-class execution of data hygiene, list management and attrition prevention tactics
  • Develop clear and actionable Customer Health initiatives, driven by advanced segmentation, cohort analysis and increased personalization



  • 3-5years of experience in the CRM space
  • Bachelor's Degreerequired
  • Direct to consumer marketingexperiencepreferred
  • Excellent analytical abilities, rigorous attention to detail and bias for customer-centric planning
  • Ability to dive into data to develop consumer insights that inform strategy
  • Verbal and written communication skills
  • Strong collaborative spirit, and relationship-builder both internally and externally
  • Strong Excel & PPT skills