$150K - $200K*
goPuff is seeking a seasoned, data-driven CRM expert to oversee the global CRM marketing team with the goal of delivering increased customer engagement at scale and driving business growth. In this role, you will create and lead the vision, planning and execution of the customer CRM marketing program. You will work closely with the broader Marketing group, Operations, Merchandising, and Analytics in order to increase the active customer base, minimize churn, and increase recurring revenue.
The ideal candidate has demonstrated deep expertise in customer CRM marketing and lifecycle programs - ranging from customer onboarding, churn / win-back programs, product discovery, new market and product launches, incrementality testing and experimentation frameworks. In this role, you will manage a team of CRM marketers, building sophisticated growth strategies, building out CRM marketing tools and data tools to continue to optimize for efficient customer growth.
Valid through: 2020-5-20