Credit Card Marketing Manager

Confidential Company  •  Jacksonville, FL

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 02/21/18
Confidential Company
Jacksonville, FL
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 02/21/18

Job ID: 2018-20552

The Credit Card Marketing Manager is accountable for the overall marketing strategy for the credit card program including creative development, campaign strategy, management, data analysis, marketing plan, and key metrics. Additionally, this individual will be assigned special projects related to credit card program as needed. Responds to market conditions around customer acquisition/retention and usage to achieve budgeted revenue targets.

Requirements:

    • Manage the Credit Card Marketing plan and budget
    • Marketing Campaign strategy & development (multi-channel)
    • Manages credit card marketing content and messaging to ensure communications are consistent and relevant
    • Ensure all branding integrity is upheld and maintained across all channels
    • Integrate credit & loyalty as a promotional tool and market differentiator
    • Oversee the development of program analysis for credit card related marketing initiatives and the implementation of key learnings/recommendations
    • Relationship Manager
    • Review and re-invent programs based on results to deliver increases in acquisition, sales, credit sales, and profit

Qualifications:

    • Minimum of 5 years’ experience in Marketing (analysis, planning, and execution)
    • Minimum of 5 years management experience in loyalty and/or financial services industry (credit cards).
    • Retail experience within a large matrixed organization
    • Excellent interpersonal and communication skills
    • Customer Relationship Management and database experience
    • Ability to prioritize multiple tasks and consistently deliver within tight deadlines
    • Ability to work independently
    • Exceptional copy editing and proof reading skills
    • Basic accounting and reporting
    • Strong team building aptitude
    • High proficiency with MSWord, PowerPoint, Excel
    • Bachelor's Degree in Business or related field
    • Corporate Retail experience a plus
    • Strong relationship abilities
Not the right job?
Join Ladders to find it.
With a free Ladders account, you can find the best jobs for you and be found by over 20,0000 recruiters.