Creative Services Director

EW Scripps   •  

Phoenix, AZ

Industry: Media

  •  

5 - 7 years

Posted 35 days ago

Primary Purpose

Lead the marketing and branding efforts on multiple platforms.

Key Activities

  • Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air, online and outside media resources.
  • Responsible for the development of promotional strategic plans, multi-media marketing plans, promotional News campaigns, general programming promotion.
  • Develop web-based promotion and monitor image of station website.
  • Supervise and schedule day-to-day activities in the Promotion Department for station.
  • Liaison with network and syndicators regarding the station promotional activities.
  • Coordinate commercial production and sales promotion for the Sales Department.
  • Develop and coordinate viewer-related contests for station.
  • Develop and monitor annual budgets for Creative Services Department.
  • Perform other duties as may be assigned by station GM and corporate management.

Skills

Education & Experience/Certifications

  • Bachelor's degree in Marketing, Journalism, Communications or other related field preferred or equivalent business experience.
  • Minimum five years of progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services for medium to large market.
  • Proven track record for development of successful marketing concepts and branding efforts is a necessity.

Skills & Abilities

  • Possess a keen interest and understanding in the latest technology and social media applications as applicable to marketing.
  • Must possess effective leadership and management skills as well as the ability to work well with management team.
  • Possess the ability to conceive, produce, implement and measure strategic marketing plan based on research.

Work Environment

  • Ability to sit/stand/walk for extended periods.
  • Must be able to lift up to 75 lbs.

Additional Requirements

  • Must be able to lift up to 75 pounds.
  • Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.

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