Creative Director, Writer at Point B in Boston, MA

The Creative Director, Writer has outstanding copywriting, content strategy and storytelling skills to help lead our creative team through customer and employee communications and digital product design projects. The Director will drive creative concepting and content approaches, including storytelling and voice and tone. The Director provides guidance to creative team members and partners with Experience Principals to fulfill design, brand and business goals while spearheading delivery that exceeds customer expectations. Ensures excellent delivery to clients by making key creative and user experience design decisions, managing risks and opportunities, and leading application of best practices within the team.

WHAT YOU'LL GET TO DO:

Lead with a strong voice in presentation skills, campaign and brand messaging, concept creation and all communications

Collaborate with creative, technical and consulting teams to design and deliver products and services aligned with client needs and expectations

Oversee creative team, directing and approving work products

Work with the Point B marketing and sales teams to develop sales and marketing assets

Work with sales team to ascertain client needs and participate in the development of strategic and/or tactical proposals, as requested

Translate customers' requests into creative direction and ensures projects remain "on brief"

Support Studio growth through sales pursuits, RFP’s and pitches and contribute to development of creative portions of proposals

Establish creative reviews and feedback sessions with the experience team(s) and internal customer(s)

Collaborate with copy and design staff to assure correct strategic and/or creative direction

Mentor and foster career development and growth paths for the creative team in alignment with Point B and personal objectives

Fosters a collaborative, inspiring and supportive culture

WHAT WE OFFER OUR ASSOCIATE CREATIVE DIRECTORS:

The chance to do meaningful work with amazing brands at the national and local level

An open environment that encourages you to identify new opportunities and provides the support to make it happen

A commitment to supporting your definition of balance between exciting work and personal lifestyle

The opportunity to build and be part of a fun and collaborative culture with teams that are as passionate about their communities as they are about their clients

A comprehensive, flexible Total Rewards program that supports and recognizes each individual’s unique needs and contributions to the firm

WHAT WE EXPECT YOU’LL BRING TO THE TEAM:

B.A. or B.S. degree preferred

10+ years copywriting, strategic and conceptual experience within the creative agency industry

Excellent leadership and people management skills

Strong digital portfolio site exhibiting copywriting skills through digital and traditional brand campaigns, product experiences, content and communications

Experience creating customer journeys

Success in B2B and B2C markets

Highly experienced with Adobe Creative suite & Microsoft Office suite

Familiarity with tools that blur the line between creative and development e.g. Figma, Sketch, etc.

Strategic thinker that can communicate ideas and concepts, articulating the value of both

Strong executive presence and business acumen

Expertise understanding and creating intersections of copy and design in digital worlds with deft skills of the written word

Experience and ability to balance competing priorities across a broad range of accounts/portfolios/practices

Ability to deliver results in an ambiguous and changing environment.