Creative Director

  •  

Madison, WI

Industry: Professional, Scientific & Technical Services

  •  

Not Specified years

Posted 44 days ago

Description

Kforce has a client in search of a Creative Director in Madison, Wisconsin (WI). Essential Job Functions:

  • Work with IMS leaders to study past initiatives, results, analytics and customer feedback to inform future creative marketing credit initiatives
  • Work with IMS and Brand leaders to assess the competitive marketplace and offers related to creative marketing of credit services
  • Work with IMS and Brand leaders to fully understand the credit marketing audience specific to each brand
  • Continually educate oneself on the cross-company behavior of our customer data base to better inform future creative marketing of credit services across multiple brands
  • Follow through on IMS and brand testing to help determine a proper course of action for future creative marketing of our credit services
  • Be a part of, analyze and fully understanding customer feedback through Customer Satisfaction scores, on-site reviews, focus groups and Customer Service Representative order data to inform any necessary changes to the course of action for brand specific credit marketing of credit services
  • Act as a customer to our own and competitive credit service offers to fully understand the upside and downside of those customer experiences
  • Work with Brand specific counterparts in all channels of Marketing Communication (print, phone center, digital, external communications, etc.) to inform a corporate strategic vision and unique brand communication for creative marketing of all our credit services
  • Develop a seasonal Creative Marketing strategic vision for the communication of general and personalized Credit Services to the customer through all channels, vehicles of driving customers to channels, all mechanisms of communication in the credit, shopping, ordering and customer service processes

Requirements

Candidates qualifying for this position will have similar experience along with the skills and abilities to perform the duties mentioned. Any relevant education and/or training will be considered a plus. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

JobID: 1744797-EQG

$100K - $200K