Reporting to the Vice President, Corporate Strategy and Strategic Impact, the Corporate Strategy Director partners with enterprise business units and issue teams in developing and implementing strategic, operational and executional plans in support of AARP’s vision, mission and enterprise-wide strategy.
As a member of the Enterprise Strategy group, the Corporate Strategy Director also contributes to the long-term and short-term vision and plan of the enterprise as a whole, including: assessing industry trends; conducting analyses to identify opportunities and risks and provide actionable recommendations; working with finance and operations in producing the annual strategic plan; collaborating with outside partners and organizations; and writing and presenting on a range of strategic issues. This position focuses especially on financial issues, including savings, financial planning, banking, and social impact programs like Social Security. The position also focuses on enterprise strategies to diversify and grow revenue, including the development and evaluation of new business models in collaboration with AARP Services, Inc. and AARP’s Data Analytics & Performance Management Group. In all areas the Corporate Strategy Director looks for, and helps foster, innovative solutions.
- Helps plan, evaluate and develop enterprise issue area and otherstrategic initiatives in collaboration with business owner leads including vision, goals, strategies and action-oriented operational requirements needed to drive sustainable competitive advantage, growth and industry leadership in the short- and long term
- Establishes a contemporary, best-practice strategic planning model in service of the enterprise issue area that anticipates and responds to the challenges of a rapidly changing industry and social impact environment, understanding that while a strategic plan needs to be established on an annual basis, strategic development is an ongoing process
- Partners with enterprise issue and business unit leaders to develop a comprehensive picture of the market landscape and a clear understanding of the opportunity for the enterprise issue, and to co-develop clear strategies that are single-minded and audience focused that deliver on AARP’s value proposition
- Ensures operational alignment between vision, strategy and execution, linking AARP enterprise issue area plans to functional plans and establishing consistency and accountability for action within a unified framework
- Establishes enterprise performance goals that align with the strategy
- Develops enterprise issue execution roadmaps including resource allocation.
- Establishes and oversees the overall engagement with issue leaders and teams.
- Analyzes new market opportunities, trends and partnerships; identifies significant growth
- opportunities and new sources of revenue and provides recommended strategic responses
- Supports and helps prioritize the association enterprise issue areas, resources, solution development, and marketing to drive organic growth against the long-term vision and plan; works closely with the senior managers of those functions
- Brings focus and discipline to decision making to sustain enterprise impact
- Works with AARP cross-enterprise business units to support their strategic initiatives and requirements against the enterprise issue long-term vision and plan
- Acts as trusted adviser to issue lead and other clients/business owners; serves with a client orientation to provide practical, impactful advice based on deep knowledge of the issue and client’s business
- Helps with stakeholder relationship management and assists the issue lead in navigating the organization successfully
- Establishes and maintains a collaborative, team-based cross-functional management approach that fosters engagement, consensus and collaboration; works with executive management to support operational efficiencies and budget management in alignment with long-term planning goals
- Actively partners with business analytics team and other business-focused parts of the organization to support exploration, evaluation and development of winning new business models.
- Communicates strategy-related and planning information with senior management in a timely, ongoing manner; delivers inputs to and stimulates thinking among senior management about future-focused trends and company response relevant to strategic thinking and action throughout the organization
- Confidently co-present at E-team meetings and workshops, supporting the SVP and VP Enterprise Strategy or issue lead, providing a summary of strategic recommendations and an objective, fresh point of view.
- Co-develop issue area and business unit metrics and goals with leaders and the Data Analytics and Performance Management group.
- Demonstrates strategic thinking and a strong knowledge of AARP policies and processes.
- Working with AARP resources, oversees the development of research and points of view to further understanding of the enterprise issue.
- Consults with Solution Designer and Issue Lead to ensure breakthrough solutions align with the issue strategy
- As a trusted adviser, engages positively and effectively with stakeholders, listens attentively for intention, and adapts as needed with flexibility and creativity. Perceptive and sensitive to both explicit and explicit perspectives and concerns. Able to leverage, manage, and navigate these appropriately and successfully