Corporate Accounts Marketing Manager

Boston Scientific   •  

Maple Grove, MN

8 - 10 years

Posted 298 days ago

This job is no longer available.

About the role:

The Corporate Accounts Marketing Manager is responsible for providing marketing leadership to Boston Scientific’s Focus 85 (F85) accounts.  The marketer will partner closely with Corporate Marketing, Health Economics & Reimbursement, and divisional marketing to differentiate Boston Scientifics top accounts.  The individual will work very closely with a strong and experienced sales channel to drive key marketing initiatives including: customer engagement, economic messaging, and new product commercialization strategies.

 

 Your responsibilities include:

  • Develop and lead marketing strategy and implementation of divisional messaging for the F85 accounts
  • Foster Collaborative relationships with Divisions as their Liaison to Corporate Accounts Marketing.
  • Serve as the Functional Expert on Divisional Value initiatives and collaborate on their inclusion into the broader corporate offering.
  • Drive creative and innovative strategies and programs within the F85 accounts focused on differentiating the value proposition of Boston Scientific in the market place.
  • Work directly with divisional marketing teams and Corporate Marketing and Healthcare Solutions to drive service line messaging
  • Create and implement value messaging that drives adoption and market share with the economic buyer including supply chain leaders  and cardiovascular service line administrators

 

 What we’re looking for:

  • Bachelor's degree required; advanced degree (Masters, MBA) is preferred
  • Minimum 7 years in marketing, consulting or other relevant experience.  Minimum 3 years of medical device marketing experience required.
  • Must have strong customer engagement skills to interact and create customer messaging for cross divisional colleagues, internal stakeholders and external customers
  • Experience working downstream with a large device sales force with proven ability dive mindshare in order to execute and implement initiatives
  • Must be highly motivated with an action-oriented mindset and the ability to engage and influence cross-functional colleagues. 
  • Track record of leading the creation of marketing tools that differentiate beyond features and benefits
  • Experience with economic value messaging preferred
  • Excellent project management/execution and organizational skills
  • Strong analytical and quantitative skills
  • Up to 30% domestic travel required

 

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