Conversion Rate Optimization Specialist

 Responsibilities:

• Leverage visitor data from Adobe Analytics, Qualtrics, Hotjar, etc. to create and own a list of priorities for testing revenue optimization and retention strategies
• Build and implement eCommerce on-site tests to streamline the path to purchase, reduce cart abandonment, and grow customer acquisition efforts.
• Deliver a plan for continual testing and enhancements to the website user experience driving improvements in KPIs
• Work with the web development team to implement on-site tests and drive design and functionality enhancements for desktop and mobileexperiences
• Collaborate with partners in User Experience, Customer Insights, Digital Analytics, Marketing, etc. to increase conversions of promotions and inbound marketing efforts

Requirements:

• 3+ years of work experience in marketing/eCommerce
• Proficiency with on-site testing platforms (Monetate, Optimizely, Test & Target)
• Strong familiarity with digital analytics and measurement tools (Adobe Analytics preferred)
• Experience with user testing (UserTesting.com, Validately, etc.)
• Understanding of customer experience levers that drive e-commerce sales
• Self-motivated with critical attention to detail, deadlines, and reporting
• Familiarity with HTML, JavaScript, jQuery, and basic computer programming
• Excels at problem solving and approaching problems in multiple ways

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