Conversion Rate Optimization Specialist
Less than 5 years experience • Apparel & Footwear
Salary depends on experience
Posted on 02/21/18
Confidential Company
New York, NY
Less than 5 years experience
Apparel & Footwear
Salary depends on experience
Posted on 02/21/18
Responsibilities:
- Leverage visitor data from Adobe Analytics, Qualtrics, Hotjar, etc. to create and own a list of priorities for testing revenue optimization and retention strategies
- Build and implement eCommerce on-site tests to streamline the path to purchase, reduce cart abandonment, and grow customer acquisition efforts.
- Deliver a plan for continual testing and enhancements to the website user experience driving improvements in KPIs
- Work with the web development team to implement on-site tests and drive design and functionality enhancements for desktop and mobileexperiences
- Collaborate with partners in User Experience, Customer Insights, Digital Analytics, Marketing, etc. to increase conversions of promotions and inbound marketing efforts
Requirements:
- 3+ years of work experience in marketing/eCommerce
- Proficiency with on-site testing platforms (Monetate, Optimizely, Test & Target)
- Strong familiarity with digital analytics and measurement tools (Adobe Analytics preferred)
- Experience with user testing (UserTesting.com, Validately, etc.)
- Understanding of customer experience levers that drive e-commerce sales
- Self-motivated with critical attention to detail, deadlines, and reporting
- Familiarity with HTML, JavaScript, jQuery, and basic computer programming
- Excels at problem solving and approaching problems in multiple ways
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