Content Strategist

Crowe Horwath   •  

Grand Rapids, MI

Industry: Accounting, Finance & Insurance


5 - 7 years

Posted 32 days ago

Additional responsibilities may include:

  • Writing, editing, proofreading, and fact-checking content for print and electronic content for pieces used by Marketing
  • Creation of some combination of e-communications, brochures, infographics, video scripts, webinar presentations, sales enablement, proposals, and/or other content that showcases the firm’s industry- and service-specific expertise or promotes the firm’s products and services.
  • Oversight of marketing messaging (technical review)
  • Makes writing assignments to and helps to develop freelance writers and editors
  • Contributes to the Marketing and Sales Development (“MDS”) Stylebook.
  • Takes part in formally or informally developing other MDS employees.


Required Skills:

  • Understanding of content marketing and content strategy best practices, including interactive content formats
  • Ability to quickly comprehend and convey complex subject matter clearly and without changing the meaning
  • Strong knowledge of English composition, including grammar, sentence structure, punctuation, and source citations
  • Experience working creatively while also complying with legal and regulatory standards and using a style guide, preferably Associated Press
  • Understanding of business and accounting issues and vocabulary
  • Ability to work collaboratively and productively with all types of people at all levels of the organization
  • Strong written and oral communication skills
  • Ability to focus on accuracy of details as well the larger picture
  • Ability to prioritize and multitask effectively
  • Proven problem-solving, organizational, and time management skills
  • Working knowledge of technology tools, including Microsoft Office suite, and the Web
  • Experience with design, production, and other aspects of publications a plus
  • Knowledge of social media, SEO, or digital publishing also a plus
  • Knowledge of content marketing best practices and or rich media also a plus

Minimum Qualifications:

  • 6+ years in a position of writing/editing promotional content such as direct mail, website, collateral, e-communications, rich media, etc., preferably in a professional services firm
  • Bachelor’s or master’s degree in English, Journalism, Communications, or Liberal Arts

Req #: 17738_2