Content Marketing Specialist

 •  Watts Water Technologies Andover, MA

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 07/14/17
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 07/14/17

External Description:

The Content Marketing Specialist is responsible for the development ofcompelling content and messaging to support key campaigns and new product introductions. This individual works with subject matter experts within the business to develop content for sales collateral such as brochures, flyers, white papers, websites, email campaigns, trade show graphics, press releases, advertisements, etc.

Additionally, this individual oversees the development of strategies to maximize the reach of new content to key target audiences and develops & maintains a content marketing strategy and content publishing schedule. This individual also assists with creating, reviewing, and editing other materials as needed.

PRINCIPAL RESPONSIBILITIES AND DUTIES:
• Developing, editing, and publishing of content to support key campaigns and new product introductions (50%) 
• Interviewing and interfacing with key subject matter experts to develop content (20%)
• Developing content publishing calendar and strategies (15%)
• Creating, reviewing, and editing materials as needed (10%)
• Researching new content platforms and opportunities (5%) 

EMPLOYEE CORE COMPETENCIES:
We are committed to attracting and managing the best talent globally. We seek to attract and promote employees who demonstrate an ability and willingness to:
1. Collaborate across workgroups
2. Communicate effectively
3. Initiate positive change 
4. Drive for results
5. Deliver high-quality work
6. Focus on the customer 

EDUCATION:
Bachelor’s degree in English, Communications, or a related field.

EXPERIENCE AND REQUIRED SKILLS:
• 5 Years of experience in a copywriting or content marketing position
• Experience with marketing automation systems, Marketo experience a plus
• Experience with Microsoft Office suite including Word, Excel, and PowerPoint
• Demonstrated desire to work and collaborate with others ondevelopment of messaging
• Ability to work independently with wide range of business stakeholders
• Good organizational skills
• Up to 5% travel may be required

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