Content Marketing Manager

Carl Zeiss Meditec   •  

San Diego, CA

Industry: Pharmaceuticals & Biotech


5 - 7 years

Posted 49 days ago

Thrive on innovation at a global technology leader. Develop exciting solutions in a diverse, stable work environment that’s focused on the future. Join us in a modern work environment with an open and inspiring culture and colleagues!

Your job

  • Researches, develops, plans, manages, coordinates and executes all web and social media programs, initiatives and day-to-day activities, working with the Carl Zeiss Vision Global E-media team and the social media and campaign agency.
  • Manages all ZEISS websites, including consumer, extranet and intranet, working with key stakeholders on web content development and deployment.
  • Along with the internal Creative Services group and/or the social media agency, develops engaging content for each social channel and helps manage the editorial calendar for these channel.
  • Establishes clear promotional strategies to grow our online community, fan base, and supporting relationships for Eye Care Professionals and patients.
  • Develops and optimizes paid social mediacampaigns on Facebook, Twitter, Instagram, YouTube,Google+ and other emerging social media platforms.
  • Tracks paid and organic KPIs and budgets and reports performance.
  • Develops and facilitates internal infrastructure to ensure that key stakeholders like Customer Service, Product Marketing and Quality are integrated into the process of addressing relevant inquiries that come in via the various social channels.
  • Identifies threats and opportunities in user generated content surrounding the business, reports to appropriate management.
  • Analyzes internal and competitive campaigns with translation into recommendations for revising the web and development of social mediacampaigns.
  • Monitors effective benchmarks for measuring the impact of social media programs. Analyzes, reviews, and reports on effectiveness of campaigns in an effort to maximize results. Compiles report for management showing results (ROI).
  • Develops engagement strategies to manage how ZEISS engages with fans, patients, and leads. The strategy should include how we listen, respond, ask questions and engage with our audiences.
  • Develops fan-to-lead conversion strategy. Works with the Go-to-Market, Customer Service and Sales Planning teams on how best to convert them into customers.
  • Monitors trends in Social Media tools, applications, channels, design and strategy.
  • Serves as the North America liaison to the Carl Zeiss Vision Global E-media team.
  • Leads the process of cross pollinating best practices and success stories across other Carl Zeiss Vision country organizations and headquarters.

Our requirements

  • BA/BS Degree in marketing, advertising, communications, anthropology or business administration, and 5+ years experience in interactive marketing, public relations, advertising or a related field, including demonstrable social networking experience
  • Proven track record running paid media on Facebook, Twitter and other social network platforms generating positive ROI (Give links to profiles as examples)
  • Experience in community building, forum management and other web and social media related disciplines with a strong familiarity with online marketing best practices.
  • Strong editorial writing skills with attention to detail and content management knowledge
  • Highly resourceful and very strong problem solving skills.
  • Strong communication skills (verbal, written, and interpersonal) with the ability to work cross functionally with the creative, product, go-to-market, sales and management teams.
  • Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Must possess a solid understanding of the social media universe, including YouTube, Twitter, Facebook, Google+, Instagram, Pinterest, forums, wikis, and blogs
  • Maintains a working knowledge of principles of SEO/SEM including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Some programming background and a familiarity with community platforms, as well as social analytics tools such as Radian6, Word Press and Hootsuite, a plus.
  • Demonstrates an understanding of social customer service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
  • Experience with producing brand photography and videography a plus.
  • Ability to travel as required.