Content Marketing Manager

Pandora Media   •  

Oakland, CA

Industry: Technology


5 - 7 years

Posted 33 days ago

The Content Marketing Manager will be playing a key role in creating and implementing content that engages, informs our target audiences and further establishes Pandora as a thought leader in the marketing and advertising world. The Content Marketing Manager will balance strategy, creativity and editorial attention-to-detail with a data-driven approach to projects that elevate Pandora for Brands. This person will manage the content development process from end to end, translating content ideas into an always-on editorial calendar based on strategic goals, first party/ third party insights, key markets, budgets and business priorities.The Content Marketing Manager will work closely with the rest of the sales marketing team to be a brand steward, ensuring consistency in the brand’s voice and tone, storytelling and identity across the entire spectrum of marketing and communications.Roles and Responsibilities:

  • Build and create content strategy with goals to drive brand awareness, leads, web traffic and business growth for Pandora.
  • Generate story ideas that position Pandora as a thought leader in the advertising publishing world. Ideate, create and write content that clearly articulates Pandora’s B2B messaging with a focus on the small and medium sized businesses.
  • Develop a publishing cadence and manage an integrated editorial calendar, incorporating themes, messages and channels that ladder up to Pandora’s B2B brand principles.
  • Work cross-functionally with Pandora's sales, marketing, PR, design, research, audio and consumer marketing teams to generate, write and distribute blogs, podcasts, graphics for social feeds, infographics, white papers, research reports and data journalism and articles, case studies and client success stories, social copy, emails and more.
  • Build reports on campaign performance and ROI using Google Analytics, Adwords tracking and Marketing Automation/CRM tools (Marketo).
  • Are able to identify key sources internally and externally that will lend authority to our thought leadership content and social strategy.
  • Edit and proofread the work of other writers and marketers both internally and externally.
  • Collect the newest third party data/insights and trends to utilize for content brainstorming. Leverage first and third party data as well as competitive research to articulate and document insights of real value to our audience
  • Use both strong written and analytical skills to create compelling content and analyze how best to structure & optimize our digital presence to aggressively drive leads and engagement with our content.
  • Develop and maintain a quality control process for each type of content.
  • Ensure that all content is optimized for search engines.

Preferred Qualifications:

  • You are an excellent writer with a deep and diverse portfolio of work to prove it
  • 4+ years of experience in brand content, journalism, marketing or communications
  • Experience collaborating with writers, visual designers, and subject matter experts
  • Experience with writing social copy and an understanding of social media marketing
  • Experience with sourcing, scripting, and producing podcasts a plus
  • SEO experience a plus
  • Should be highly analytical with experience optimizing social media and/or digital marketing campaigns, and translating data into digestible and actionable insights. Prefer candidates with experience in Google Analytics and Marketo.
  • You devour the latest news in the tech and marketing world, staying current with the latest trends
  • Have the ability to juggle multiple projects and meet tight deadlines while paying impeccable attention to detail
  • Love both high-level strategy and hands-on writing and editing for web and mobileexperiences
  • Understand design thinking and are passionate about user experience
  • Marketing automation (Marketo) experience a plus
  • Passionate about music and the power of audio.