Content Marketing Manager at Idera in Houston, TX

TestRail helps quality assurance (QA), engineering and development teams to release higher-quality products in less time. More than 10,000 cutting-edge organizations like NASA, Atlassian, Apple, Microsoft, and AutoDesk trust TestRail to power their QA and test management processes. We are looking for a brilliant content marketer to join our team as a Content Marketing Manager. You’ll create a wide range of edu-training content designed to inform, entertain, and inspire our technical audience of QA and software engineers across a variety of formats and channels. We’re also looking to you to help shape the future of TestRail content strategy, objectives, and KPIs.

This role was created for someone with a few years of solid experience as an individual contributor itching for a chance to own the full spectrum of content strategy, execution, and reporting. You’ll have help from the small team of full-time and freelance individuals already in place, and will report directly to the TestRail Marketing Lead. You will also have exposure to TestRail senior management, because your work will directly impact our demand gen and brand awareness results. You must embrace and enjoy working in a fast-paced, action-oriented culture under the umbrella of a larger supporting corporate parent (Idera, Inc.). TestRail is a challenging but rewarding environment that values performance and results while offering flexibility around schedule and geographic location/WFH.

About the role:

• Now’s your time to shine, Young Frankenstein. You’ll build a content machine around content strategy, packaging, and distribution that consistently produces data-backed content that is relevant, interesting, and immediately applicable to its target audience
• You’ll develop key content pillars and establish a content roadmap with clearly defined metrics that measure the impact, quality, and relevance of content
• You. Love. Words. Writing them, specifically. You’ll use your stellar writing skills to support various content pieces including landing pages, guides, white papers, research briefs, tutorials, email campaigns, articles, website copy, case studies, and other communications and content
• You’ll make our content the foundation of our SEO strategy and effectively build links to boost our organic presence
• This will be a somewhat public-facing role. You will regularly be involved in interviews with team members, customers, and industry thought leaders to create content that is new, unique, and credible (No fluff! No BS!)
• Teamwork makes the dream work. You’ll coordinate with a variety of stakeholders—from external freelance writers to internal support engineers—to produce content that amplifies our positioning, ensuring technical and grammatical accuracy and alignment to brand voice
• You’ll also work closely with members from the Marketing, Sales, Customer Success and Support Teams to develop compelling campaigns and deliverables around product evaluation and sales enablement
• Testing, failing, and learning is how we move fast. You will hypothesize, test, and optimize to scale our marketing content

About you:

• 3+ years of experience writing on and working around B2B technology / SaaS
• Bias for action, a learner’s mindset, and a strong work ethic
• Top notch, world class writing and copy-editing skills (be prepared to share writing samples). You know MLA, but also break the rules
• Strategic thinker: you challenge conventional wisdom and are eager to reinvent modern marketing tactics
• Deep familiarity with SEO best practices, content categorization, distribution, promotion, and measurement
• Highly analytical, emotionally intelligent, and data-driven (in both the quantitative and qualitative senses), you’re passionate about helping others learn and do awesome things
• Desire to learn the technical side of our products, what motivates our target customer, and continued learning of B2B marketing best practices
• Some juggling required; the ability to balance multiple projects at once is key
• Preferred, not required: Bachelor’s degree in journalism, communications, marketing