Content & Development Manager

HP   •  

Alpharetta, GA

8 - 10 years

Posted 233 days ago

This job is no longer available.

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.


  • Deliver a solution with sound value proposition.
  • Execute marketing plan or a solution through cross- functional alignment and coordination.
  • Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.
  • Create positioning, messaging and content for social digital and sales tools.
  • Identify/develop innovative/ breakthrough program metrics/benchmarks.
  • Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
  • Direct the development of messaging framework and content for marketing programs and vehicles.

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 7+ years marketing experience.
  • Industry, sales and/or channel experience.

Knowledge and Skills:

  • Expert knowledge of marketing principles, practices, tactics and tools.
  • Experience in developing and driving consistent field adoption of industry/segment message.
  • In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.
  • Familiarity with and/or experience in partner marketing.
  • Excellent written/oral communications and analytical skills.
  • Excellent interpersonal skills; ability to build and manage virtual teams.
  • Excellent negotiating skills.
  • Ability to interface effectively with all levels of management and functional disciplines.
  • Excellent influencing and consensus-building skills.

Job ID 3024755