$80K — $100K *
In this role, you have the opportunity to
As a member of the Marketing Center of Excellence, the Community and Content Marketing Manager will be the heartbeat of the consumer, working in close collaboration with the Digital Engagement Strategists to listen, learn and respond to consumer needs with compelling content that drives measurable business impact. Working closely with various stakeholders including audience insights, engagement strategy, category marketing and media activation, the Community and Content Marketing Manager will be tasked with the overall quality and efficacy of content across paid and owned channels: social media, online video, CRM, blog, video, sponsored content. Success will be measured through increased brand preference, engagement, driving leads, with the ultimate goal of driving higher conversion and growing consumer lifetime value. This role is critical in building our organic audience while working closely with paid media to ensure content is driving growth.
The ideal candidate is a lifelong storyteller with excellent editorial instincts who possesses a creative knack for leveraging of digital touchpoints to reach, engage and respond to consumers. This role is right for you if you are an agile thinker, part planner, part producer, part creative, with smart copywriting skills and a passion for community management that’s rooted in strategy and insights.
You are responsible for
·Work closely with Audience Insights, Engagement Strategy and Category Marketing to be an online brand advocate for Philips’ brand story and products, ultimately bringing the Philips brand voice to life through digital touchpoints.
·Leverage insights and learnings to inform monthly content briefs. Plan and create an editorial content calendar that aligns content strategy with brand messaging + business strategy, looking for ways to increase revenue and capture greater leads.
·Work with owned channels and paid media team to ensure the effective, efficient distribution of content, and to gather learnings from campaign successes and failures.
·Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of support.
·Support day-to-day community management activities, directly interacting with the community, including: daily moderation, response and engagement
·Identify real-time content marketing opportunities and brief for content creation in response
·Identify opportunities to work with influencers and integrate them into broader strategy
·Track and analyze performance of content across channels (daily-optimizations+monthly-trends)
·Provide analysis and recommendation for improvement around all social engagement and branded content
·Monitor and leverage industry trends around social platform updates like changes in algorithms, targeting and overall innovations in social media technology
You are a part of
The Marketing Center of Excellence, the Community and Content Marketing Manager reporting to the Director, Integrated Marketing Communications in Personal Health. This position is based in Stamford CT.
To succeed in this role, you should have the following skills and experience
Valid through: 1/23/2021