Consumer Research Manager Ii - Qualitative at NIKE, Inc in Beaverton, OR

We are looking for a Consumer Research Manager II who has the demonstrable ability too lead, conduct, interpret, and present consumer research which results in relevant insights to drive consumer knowledge and product creation. This person will drive Global research projects and must be experienced in personally executing a variety of qualitative methodologies. They also need to be knowledgeable and capable of managing quantitative research. This person needs to instill trust and effectively maintain the rigor and credibility of the research. They must have a fascination with people and culture, with an interest in societal and cultural trends and how this shapes consumers. They will be an effective verbal and written communicator who can present their findings in an un-biased and compelling manner.

What you will work on

You will lead consumer research initiatives to understand and translate consumer motivations and behaviors into relevant and ownable insights for the Nike Brand and Business. Partnering with a diverse range of partners, you will drive research projects to identify important insights that can impact functions across the enterprise - stretching from innovation to product development to brand communications. You will also contribute to the building and maintenance of research standards and capabilities that allow for teams across the organization to effectively conduct or manage research projects on their own. You will explore and identify how evolving culture and emerging consumer trends translate into relevant product needs, unique messages and ownable brand communications to keep Nike growing and ahead of our consumers and competition.

What you bring

• BS in Business, Marketing, Psychology, Design Research/Human Factors or similar
• At least 7 years of demonstrable experience in consumer research where you have directly led all aspects of a project – from planning, to in-field execution to insight delivery
• Expert knowledge about fitting qualitative stances and methodologies
• Excellence in moderating and facilitating individual and/or group interviews
• Ability to manage and maintain the rigor and credibility of a portfolio of research projects
• Experience conducting and executing research globally, including in non-English marketplaces
• Ability to remain independent and effectively present complex and/or controversial topics and concepts to a wide and diverse audience
• Inclusive team leader who thrives as an in-demand SME.