Community Manager, Global Business Marketing

Twitter   •  

New York, NY

Industry: Technology

  •  

5 - 7 years

Posted 110 days ago

This job is no longer available.

Who we are

As part of Twitter's Global Programs and Platforms team within Global Business Marketing, the Community Manager will be responsible for speaking to and engaging with the most discerning of audiences--marketers! You will take a consumer-first approach in shaping content for our team’s Twitter channel (@TwitterMktg) and channels beyond our owned and operated (e.g., LinkedIn). You’ll also be part of events big and small and work in real-time to bring live content to the marketing community. You’ll execute our team’s marketing strategy and tell a story that communicates Twitter’s value to marketers from brands and agencies around the globe through content that marketers will want to engage with and share.

What you’ll do

You are obsessed with Twitter and how content travels on the platform. You know what it takes to have a strong Twitter voice, and you practice what you preach. You are someone who is passionate about content, especially in 280 characters. You consider yourself a social geek and expert. As a word nerd, you love to write and tell stories. You have a collaborative mindset and draw from a variety of sources or inspiration to come up with creative content ideas. You also have an understanding of the advertising landscape, specifically:

  • You understand what brands are trying to achieve with their marketing
  • You've either worked on campaigns or written about them
  • You understand the latest marketing trends and how to communicate them to fellow marketers
  • You understand the metrics that a brand or agency is looking for, and how to demonstrate true campaign results in creative and innovate ways
  • You know the best campaigns out there and understand what 'best in class' looks like
  • You understand the marketer mindset (and the posts they click on and share)

Sound like you? In addition to all the content stuff, this role requires someone who will be able to work cross functionally with a variety of teams, including product managers, industry marketers, researchers, and comms to disseminate feedback, incorporate edits, and create the best and most interesting content to share out with the world. You'll be helping to shape Twitter's voice for business marketers and convince brands and agencies alike that Twitter is what's happening and where they should be running their biggest and best campaigns.

Our ideal candidate will have:

  • Strong social skills. Ability to communicate thoughtfully, expertly, and engagingly in 280 characters or less  
  • A track record for developing insightful, interesting content
  • Impeccable writing and editing skills and a passion for storytelling
  • Ability to think on your feet: being able to respond to Tweets quickly in a war room situation
  • Attention to detail
  • The drive to see projects through from planning and concept development to execution and analysis
  • A desire to work in a fast-paced, collaborative environment
  • A proactive, problem-solving adaptable mindset and ability to deal with change and ambiguity

Responsibilities will include:

  • Write daily Tweet copy for @TwitterMktg (paid and organic)
  • Own the @TwitterMktg content calendar, managing the daily/weekly/monthly publish schedule
  • Be the voice of @TwitterMktg: a thought leader and destination for brands, marketers, and agencies to drive engagement and build loyalty
  • Active listen and response with @TwitterMktg’s followers
  • Content curation: monitor industry news and trending topics as well as top-performing evergreen posts from @TwitterMktg and share relevant content with our followers
  • Reporting and analytics: Define KPI’s and benchmarks for @TwitterMktg and provide regular internal reports
  • Own social strategy for additional and emerging platforms (e.g., LinkedIn)
  • Align with stakeholders on a social support plan for global campaigns and tentpole events and occasionally live Tweet from them (some travel required)

Requirements:

  • Minimum 5-8 years experience working in marketing/content at a digital, creative, or advertising agency or at a brand, or 5-8 years in a journalism or editorial role
  • Previous experience as the voice of a brand on Twitter and other social media platforms
  • Previous experience speaking to a B2B audience a plus
  • Razor sharp editing skills: Can digest the Twitter voice and apply to all content
  • BA/BS degree in Marketing, Journalism, or Communications
  • Deep understanding of the marketing, media and digital advertising landscape
  • Preference for a fast-paced and dynamic environment; track record working across complex cross-functional teams
  • Resourcefulness, attention to detail, and comfort offering solutions and clarity where there is ambiguity
  • Proficiency crafting creative, inspiring, stories that communicate complex concepts simply
  • Outstanding communication, teamwork and interpersonal skills; team-first mentality
  • Passion for Twitter and knowledge of how the service works and how marketers use it
  • Curiosity and willingness to learn
  • Strong organizational and time management skills
  • Desire to help Twitter become a vital part of clients’ marketing strategies