Job Description

Salary: $65,910.00 - $119,905.50 Annually
Location : Haymarket/Gainesville, VA
Job Type: Full-Time (FT)
Job Number: 202509578
Department: ECONOMIC DEVELOPMENT & TOURISM
Division: TOURISM SERVICES
Opening Date: 03/07/2025
Closing Date: 3/23/2025 11:59 PM Eastern
GRADE: C41
Hiring Salary: $65,910.00 to $92,000.00

Introduction
Are you passionate about digital innovation and helping communities thrive? Do you have a technical background, a creative mind for digital storytelling, and a passion for digital user experience? Visit Prince William, the official tourism marketing organization for Prince William County, Virginia, is looking for a dynamic Communications - Web Analyst to join our team! This is an exciting opportunity to shape and enhance our digital presence while promoting one of Virginia's top travel destinations.

About This Role:
As the Communications Analyst, you will serve as the lead strategist for Visit Prince William's digital assets, including our website VisitPWC.com. You'll play a key role in managing and optimizing our CRM and CMS platforms, ensuring our online and app content remains fresh, engaging, and informative. Your expertise in website development, app management, digital analytics, and content optimization will help drive tourism to Prince William County. As the Communications Analyst, you will oversee the development and implementation of Visit Prince William's email marketing program. Additionally, you'll collaborate with local businesses to maintain accurate listings, making it easy for visitors to discover what our vibrant community has to offer.

Key Responsibilities:

Maintain, update, and optimize VisitPWC.com using CMS and CRM software.
Manage and enhance digital assets, ensuring accurate and up-to-date tourism business listings.
Utilize basic HTML, CSS, JavaScript, and other relevant coding skills to enhance website functionality.
Analyze web traffic and engagement metrics, providing insights for continuous improvement.
Work closely with the marketing team to develop digital content strategies and campaigns.
Collaborate with local tourism businesses to ensure their information is accurately represented online.
Troubleshoot technical website and application issues and coordinate with developers as needed.
Develop, optimize, and distribute consistent email marketing
Stay ahead of industry trends and emerging technologies to keep Visit Prince William's digital presence competitive and cutting-edge.

Minimum Requirements:
High school diploma or G.E.D. and 4 years of related experience in digital marketing, website management, or a related role.

Preferences:

Bachelor's degree in Communications, Marketing, Computer Science, Web Development, or a related field.
Hands-on experience with CRM and CMS platforms (such as Simpleview, WordPress, or Drupal).
Basic knowledge of HTML, CSS, and JavaScript as applied to web development.
Strong project management and organizational skills.
Ability to troubleshoot and resolve technical issues efficiently.
Excellent written and verbal communication skills, with the ability to work collaboratively across department
Experience working in destination marketing, hospitality, or tourism.
Familiarity with SEO best practices, Google Analytics, and digital advertising platforms.
Background in graphic design or UX/UI design principles.
Experience training staff or external partners on CRM and CMS platforms.
Ability to analyze and report on key website performance metrics.

Special Requirements:

Must be able to travel within Prince William County for meetings with tourism partners.
Occasional evening or weekend work may be required for rare special events or emergencies.

Work Schedule:

Monday - Friday, 7.5 hour days (flexible hybrid schedule with 50% in office and 50% work from home).

Starting Salary Range: $65,910.00 to $92,000.00

If you are an innovative, tech-savvy professional who thrives in a fast-paced environment and wants to make a meaningful impact in the tourism industry, we encourage you to apply today!

Apply Now and Help Us Showcase the Best of Prince William County!
To view the class description in its entirety, click HEREPrince William County is an Equal Opportunity Employer.
In compliance with the Americans with Disabilities Act, the County will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Our Benefits...

Excellent Pay
Paid accrued annual and sick leave
11 paid holidays
4 paid personal days
Optional, comprehensive health care plans
Life Insurance
Employee Assistance Program
Access to online courses
Virginia State Retirement
401a and 457 Retirement Savings Plans
Credit Union eligibility
Job security
Opportunities for career growth, advancement specialization

Prince William County Government full-time positions qualify for Public Service Loan Forgiveness. Click here information.
Prince William County Government offers medical plans with corresponding pharmacy and basic vision coverage, as well as dental plans and a separate vision plan.

Full-time and part-time Prince William County Government employees are eligible to participate in our plans; however, the level and cost of benefits depends on the classification of the position.
The following positions do not accrue leave and are not eligible for holidays or other fringe benefits:

Temporary
Provisional
Seasonal employees

Click on the link below to explore our plans and rates.
01

I understand that information provided on my application is used to determine my qualifications. Information on my resume will not substitute for the education, work experience and required fields on the County application. Only information provided at the time of the application submission will be considered when determining my qualifications. Only responses to Supplemental Questions that can be verified in my submitted education and work experience will be credited.

I have read, understand, and acknowledge the above statement.
I decline to proceed any further in this process.

02

Please select the highest level of education you have completed

Bachelor's degree or higher in Communications, Marketing, Computer Science, Web Development, or a related field.
Bachelor's degree or higher in an unrelated field
Associate's degree in Communications, Marketing, Computer Science, Web Development, or a related field.
Associate's degree in an unrelated field
Some college
High School or GED
None of the above

03

Please quantify your experience in digital marketing, website management, or a related role.