The Communications Director provides media and messaging expertise as SYF’s lead on strategic communication functions associated with the organization’s awareness, fund development, digital/social media and relationship building; including public, community and SPG internal corporate public relations to enhance, grow and sustain the Foundation’s presence on a local, regional and national level. Responsibilities include leveraging available internal and external assets to tell compelling stories about the work of SYF that achieve strategic goals for the Foundation.
MAJOR DUTIES, FUNCTIONS, AND RESPONSIBILITIES
Under guidance of President/Chief Executive Officer and Vice President, Advancement, develops and defines all messaging and messaging strategy relating to the Foundation and its mission for both internal and external use to create, maintain and expand a positive public image to establish and foster loyalty among stakeholders. Ensures direct reports and otherinternal colleagues effectively communicate SYF messaging across all platforms.
Specific duties include:
With the help of Communications staff and other colleagues, constructs correspondence, talking points and other communications collateral:
AUTHORITY AND RESPONSIBILITY
Communications Director has the authority and responsibility to:
Serve as spokesperson on behalf of SYF, either through delegation or through absence of the CEO or Vice President, Advancement.
Pursue in-kind gifts or grants that support the fundraising efforts and/or operational budget, specifically in the areas of communication resources, media and public relations.
Oversee effective use of budgets in marketing, public relations and branding in collaboration with Vice President, Advancement.