The Director of the Communications Office will have primary responsibility for overseeing BPHC's communications infrastructure. This position will report to the Chief of Staff and will serve as a member of the BPHC's Senior Leadership Team.
Provides leadership and experience in a fast paced environment on a range of internal and external communications initiatives. Collaborates with Health and Human Services Cabinet and Mayor's Office to amplify Boston Public Health Commission programs, services and expertise. Provides strategic leadership to Communications Office.
- Provides strategic guidance and ensures implementation of BPHC's Communications Plan and Strategic Plan communication goals and objectives.
- Supervises and supports Communications Office staff including Creative Director and Communications Specialist. Interviews, hires, supports, onboards, evaluates and disciplines as necessary.
- Communicates and coordinates with key internal leads including Director of Media Relations and Director of Health Equity.
- Convenes Communications Liaisons and/or other groups to assure community and subject matter expertise in Communication planning and products.
- Leads efforts to ensure branding, quality, equity and consistency in all communication campaigns and materials.
- Works with the Creative Director and outside vendors on development and production of designed materials. Approves all BPHC promotional materials.
- Develops and executes marketing communications plans (including timelines, budgets, message development and dissemination strategy) for all BPHC activities and programs, working with BPHC staff at all levels as well as outside vendors and partner organizations.
- Oversees Communications Office budget, monitoring and metrics.
- Produces or oversees production and/or approved content to promote health education and public awareness including talking points and speeches, marketing and educational materials, intranet and web information, brochures, newsletters, presentations, annual reports and program descriptions to ensure quality, readability, accessibility, branding and equity, in coordination with BPHC programs and executive team.
- Supports or leads event planning including public forums and speaking engagements. Collaborates with BPHC programs and subject matter experts to ensure smooth implementation, consistent messaging, quality and equity.
- Contribute public health content to Boston Health and Human Services and the Office of the Mayor when appropriate.
- Provide media relations coverage as needed.
- Develop content for, BPHC Twitter, Facebook, BPHC.org, and YouTube and contributes as needed to the Healthy Boston Blog, BPHC's official blog.
- Meets regularly with Chief of Staff and Director of Media Relations to ensure coordination and efficiency. Works in a confidential capacity.
- Operates independently. Functions as part of a team when necessary.
- Uses independent judgment and discretion to make decisions affecting the department and staff as it relates to unit operations/services and BPHC policy.
- Perform other duties as required.
- Bachelor's degree in Journalism, Communications, Public Relations, English or other related field required.
- 5-7 years' experience in marketing, communications writing, or other related field.
- 2+ years of supervisory experience.
- Experience with web and social media analytics.
- Excellent communication skills in print, television and electronic media - written and verbal -- essential; writing samples and a writing exercise will be required.
- Experience in large scale marketing campaigns and in risk communications.
- Excellent interpersonal and customer service skills.
- Demonstrated understanding of health literacy and language justice.
- Demonstrated experience writing for wide range of audiences including low literacy, health professionals, elected officials, and policy makers.
- Must be calm, able to adapt to changing priorities, and able to prioritize competing tasks in a fast-paced environment, with excellent attention to detail.
- Ability to work independently or as member of a team as required.
- Ability to work flexible hours which may include evenings and/or weekends.
- Knowledge of and commitment to the principles of public health and racial and health equity. Knowledge of Boston neighborhoods helpful.
- Experience managing Freedom of Information Act requests a plus, but not required.
- Proficiency with all Microsoft Office products, SharePoint as well as working knowledge of current social channels (Facebook, Instagram, Twitter specifically) and emerging outlets and tools (Hootsuite).