The American Civil Liberties Union of Hawaii's next Communications Director is seeking a meaningful opportunity in a proven and vibrant organization that makes profound differences in the lives of people all across our state. We take pride in our reputation of over 50 years of fighting the hard fight for people whose civil rights are challenged. And now—with continued threats to civil liberties at the national level, the increased need to develop good policy at the local level, the still-evolving impacts of the COVID crisis on civil rights, and the 400-years overdue increased awareness of the impacts of systemic racism on every element of our society—it is the ideal time to join us and make a meaningful, positive long-term impact on the future of Hawai‘i and the United States! Be Part of a Pivotal Moment in History
The Communications Director plays a vital role in shaping a bold vision to protect and promote civil liberties that define our democracy. The right candidate will drive initiatives for communications and digital advocacy, working closely with leaders in other departments to share the ACLU of Hawaiiʻs work with the public and shape public perception. We need a strategic thinker with a passion for our mission, a vision for applying communications tactics to reach organizational goals, and a meticulous approach to conceiving and executing plans of action. This person is also a leader who will develop and achieve short and long-term goals across issue areas while spearheading content development for advocacy campaigns and public-education initiatives across multiple platforms. The Communications Director is based in Honolulu, but works remotely during the coronavirus pandemic, and reports to the Deputy Executive Director.
What you’ll do
- Strategy: Identify specific communications goals for the ACLU of Hawai‘i, develop plans and strategies to reach them, and measure progress. Determine appropriate communications tactics to disseminate ACLU news, promote advocacy campaigns, publicize events and broaden ACLU audiences.
- Media Relations: Handle all aspects of media relations, including writing and disseminating press releases and advisories, pitching stories to targeted reporters, fielding media requests, managing a media database, drafting talking points, making statements, arranging interviews with ACLU spokespersons, and coaching spokespersons.
- Digital Communications: Manage the online presence of the ACLU of Hawai‘i, leading staff in generating content that is engaging, up-to-date, and results in measurable action. Develop and manage posting of content to our digital channels, including web site, social media (currently Facebook, Instagram and Twitter) and emails to subscribers.
- Print Materials: Manage development, distribution, and maintenance of all print collateral including newsletters, toolkits, educational material, brochures, event invitations and promotional items. Provide editorial and design direction, handle quality control and proofreading, oversee production, and create and implement distribution plans.
- Community Outreach: Assist with initiating and strengthening relationships and collaborations with organizations and leaders who are aligned with the ACLU's mission and purpose. Identify opportunities for community outreach at events and mobilize volunteers to represent the ACLU through outreach activities (e.g., tabling opportunities, marches, etc.).
- Communications Team: Manage relationships with vendors such as designers and printers.Support the training and deployment of volunteers involved in community outreach with teachable assets from the voice of the ACLU.
- Professional Development: Attend national and regional ACLU training and staff conferences.
- Perform other related duties as assigned by the Deputy Executive Director.
What you’ll need
- A commitment to the mission and goals of the ACLU of Hawai‘i.
- A proven ability to create and manage communications strategies of organization’s legal, legislative, and community activities
- Experience in creating engaging social media and website posts that are topical and support the affiliate’s campaigns.
- Excellent communication skills as an advocate; a “quick study” on an array of issues, including the ability to analyze and articulate legal and civil rights concepts and other complex issues and communicate them to a variety of audiences.
- A demonstrated ability to distill complicated issues into clear, thoughtful press releases, social media posts, and internal and external-facing campaign materials.
- Be able to quickly and efficiently create social media content that speaks to the moment. Need to assess messaging effectiveness and engagement.
- An ability to manage and report on web analytics.
- A demonstrated ability to work independently, keep organized in a fast-paced environment, manage simultaneous projects, and adjust strategy to changing demands.
- A demonstrated ability to collaborate with colleagues across departments.
- A demonstrated ability to work with diverse coalitions and community groups, work across the political spectrum, and value differences of race, ethnicity, age, gender, sexual orientation and identity, religion, ability and socio-economic circumstances.
- An ability to travel as needed both within the state and occasionally to the continental United States.
- Skills in Adobe InDesign, Photoshop, and Creative Suite; web-based research services; website design and maintenance services.
- Familiarity with Hawai‘i.