Commercial Business Analyst (Multi Channel Marketing)

Cynet Systems   •  

New York, NY

Industry: Technology


Less than 5 years

Posted 28 days ago

  by    Cynet Sytems

We are looking for Commercial Business Analyst (Multi Channel Marketing) for our client in New York City, NY

Job Title: Commercial Business Analyst (Multi Channel Marketing)

Job Location: New York City, NY

Job Type: Contract 12 Months

Job Description:

  • Strong Business Acumen in Commercial Pharma and a thorough knowledge in Digital marketing Strategies
  • Must have worked with Business in helping defining/detailing Content and multi-channel marketing campaigns
  • Must have experience in creating, executing and measuring campaign effectiveness
  • Responsible for all outbound email campaigns. This includes collaborating with all business units regarding email campaign content, set up and tracking.
  • Must have worked in ESP and experience on Active Campaign is a plus
  • Manage unopened and opened rates, click through rates, unsubscribed rates and sent emails.
  • Manage digitalcampaign assets, landing page development, and tracking that support direct response marketing strategy.
  • Manage content deliverables by working with writers and designers to ensure their work align with content strategy.
  • Strong verbal and written communication
  • Understand and adhere to technical specifications, client processes and regulations
  • Develop and maintain relationships with Business, IT stakeholders and Creative Agencies
  • Agency experience is a plus, and at least 2 years in the Pharmaceutical environment - therefore understands the often restricted environment in which we operate