We are looking for Commercial Business Analyst (Multi Channel Marketing) for our client in New York City, NY
Job Title: Commercial Business Analyst (Multi Channel Marketing)
Job Location: New York City, NY
Job Type: Contract 12 Months
- Strong Business Acumen in Commercial Pharma and a thorough knowledge in Digital marketing Strategies
- Must have worked with Business in helping defining/detailing Content and multi-channel marketing campaigns
- Must have experience in creating, executing and measuring campaign effectiveness
- Responsible for all outbound email campaigns. This includes collaborating with all business units regarding email campaign content, set up and tracking.
- Must have worked in ESP and experience on Active Campaign is a plus
- Manage unopened and opened rates, click through rates, unsubscribed rates and sent emails.
- Manage digitalcampaign assets, landing page development, and tracking that support direct response marketing strategy.
- Manage content deliverables by working with writers and designers to ensure their work align with content strategy.
- Strong verbal and written communication
- Understand and adhere to technical specifications, client processes and regulations
- Develop and maintain relationships with Business, IT stakeholders and Creative Agencies
- Agency experience is a plus, and at least 2 years in the Pharmaceutical environment - therefore understands the often restricted environment in which we operate