Clinical Product Marketing Manager

11 - 15 years experience  •  Biotech/Pharma

Salary depends on experience
Posted on 02/19/18
Santa Clara, CA
11 - 15 years experience
Biotech/Pharma
Salary depends on experience
Posted on 02/19/18

At Abbott, we're committed to helping you live your best possible life through the power of health. For more than125years, we've brought new products andtechnologies to the world -- in nutrition, diagnostics,medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.

     

JOB DESCRIPTION:

Overview:  The Global Core Coronary Upstream Marketing Manager is responsible for contributing to the on-going success and growth of the coronary $300 million guide wire and BDC business. This individual will be a key contributor to the three main pillars which includes: the technologyportfolio, sales enablement and physician engagement. This manager will be accountable for global brand performance to continue AVGW market share leadership in this space.

Responsibilities Aligned to Key GW Strategic Pillars:

  • Technology Portfolio:
  • Identify, quantify and qualify global product market opportunities in support of the business strategy
  • Develop insights regarding market, regional, competitive and clinical trends leveraging the voice-of-the-customer
  • Translate physician clinical needs into product specs
  • Contribute extensively to the development of new products, partnering with R&D
  • Lead cross-functional teams in the Integrated Marketing Business Process
  •  Sales Enablement:  
  • Develop and disseminate competitive insights to the organization
  • Serve as the clinical and product expert in the field, at sales meetings and congresses
  • Physician Engagement:
  • Develop relationships with regional KOLs
  • Create and lead an influencer and advocacy physician network/forum
  • Participate in Medical Advisory Boards
  • Contribute to the fellowship and MD:MD education initiatives
  • Coordinate and lead regional small to mid-size training events
  • Oversee voice-of-customer (internal and external) in market research activities
  • General support of the Core Coronary team:
  • Active participant in the GW Task Force
  • Invoice submission and tracking
  • Other

Expectations/Requirements

  • Cardiology experience
  • Travel up to 50%
  • Cardiology experience
  • Upstream marketing
  • 10+ years technical product and/or clinical experience, engineering background beneficial
  • 2+ years direct physician experience, cath lab experience beneficial
  • Collaborative informal and formal communication and engagement of internal parties
  • Role and responsibility leadership and ownership
  • Project management including planning, budgeting and timely execution of deliverables
  • Timeline management and accountability
  • Problem solving and acceleration when necessary to meet project needs
  • Daily/Weekly project plan updates and status reports
  • Agency management
  • Active and engaged member of the team
  • Given priorities, projects may change and/or new responsibilities added

Minimum Qualifications

Bachelor's degree or equivalent experiencerequired; advanced degree (such as a Master's degree or MBA) is desired;   Typically requires 5+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position. Candidate / incumbent should possess the following: - understanding of the technology and capabilities of the Division's products; - understanding of market and customer dynamics; - understanding of sales processes; - knowledge of regulations and standards affecting medical devices/diagnostics; - ability to lead and influence without direct authority; - ability to work independently and in groups; ability to work cross-functionally; - ability to apply analytical thinking, problem-solving skills and critical-thinking skills; - ability to clearly, concisely and accurately convey communications, whether verbal, written or in presentations; - ability and aptitude to use various types of databases and other computer software; - ability to form and develop interpersonal, professional relationships; display socially and professionally appropriate behavior.

     

JOB FAMILY:

Product Management

     

DIVISION:

AVD Vascular

        

LOCATION:

United States > Santa Clara : 4551 Great America Parkway

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an8hour day)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

30875258

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